Near-Transparent LED On Foil Turns Seoul Restaurant Window Into Billboard September 11, 2024 by Dave Haynes This is one of those somewhat transparent, super-thin foil displays mounted inside a big window for a restaurant, I think, in Seoul. It’s interesting because it gives a business an opportunity to market at near-billboard scale, but without anywhere near the capital cost and complication of a conventional outdoor LED. The perforated material that holds …
Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform September 10, 2024 by Dave Haynes The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, months after acquiring the company from PJX Media. Vistar says the planning software is now fully available under its umbrella, giving users the potential to save media planners 30% or more …
Praevar, BrightSign Partner On All-In-One Outdoor Displays Aimed At Retail, SMB Markets September 9, 2024 by Dave Haynes Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built into it, with the two companies aiming the solution at the small business market. Praevar has been making high-brightness transit shelter and totem displays for years for DOOH media companies, shopping …
BMW Has Plans To Actually Sell Cars Clad In Changeable E Ink Full-Color Film September 6, 2024 by Dave Haynes Hat tip to German content partner invidis for noting this … here’s my take: When E Ink worked with BMW to make a demo car to clad a vehicle with a color-changing film, it was widely regarded as an interesting bit of trade show booth eye candy for the throngs of gadget-lovers meandering the aisles …
Remember How Outdoor Displays Were Going To Locate And Manage Curbside Pickups During Pandemic? September 6, 2024 by Dave Haynes Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem displays in their parking lots to better guide and manage the process of mobile pick-ups – parking in assigned spots and staff sporting N-95 masks coming out to load up shoppers’ …
The Pro AV Tiger Is Stirring: Observations From Just-Finished InfoComm India September 5, 2024 by Florian Rotberg North Americans know about the annual InfoComm trade show that cycles between Orlando and Las Vegas, but may well be unfamiliar with how the US-based pro AV trade association AVIXA also does country or region-specific InfoComms in other parts of the world. The Indian version ran for three days this week in Mumbai, ending earlier …
How Obsidian’s Projection Screens Allow Venues To Keep The Lights On And Blinds Opened September 4, 2024 by Dave Haynes Projection has always been something of a fringe player in digital signage because of a series of technical barriers to adoption, most notably the limited operating life of the lamps, and the product and labor costs of switch them out. Laser projection has addressed that issue, but the other one that’s harder to conquer is …
MiniLED-lit TVs Overtaking OLEDs In Premium Display Market: DSCC Research September 3, 2024 by Dave Haynes TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive to see who and what is gaining in global TV sales. Research and events company DSCC’s latest update of its Quarterly Advanced TV Shipment and Forecast Report (paywalled, you need a …
Barcelona’s First Big LED Marquee Goes Up In Marina For America’s Cup, And Will Stay When The Boats Sail Away August 30, 2024 by Dave Haynes The famed America’s Cup sailing competition has started in the waters off Barcelona, and one of the new features down at the city’s marina is a big 200 sq. meter LED display that will be tied to the competition this fall but stay in place for broader uses. It is described as the city’s first …
Scala Organizes Set Of Retail Media Networks “Masterclasses” For Big EU Digital Marketing Expo August 30, 2024 by Dave Haynes STRATACACHE CEO Chris Riegel has funded and has his people organize and run a pair of well-attended and reviewed retail media conference days tied to retail shows like NRF in New York, and his team is at it again with a half-day schedule of “masterclasses” next month at Dmexco, a big digital marketing expo and …
