Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences September 20, 2024 by Dave Haynes The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …
Signagelive Turns The Microphone Over To AI Bots To Talk Digital Signage, And It Sounds Credible September 19, 2024 by Dave Haynes Hat tip to Guy Campos at AV Magazine for pointing me to this … Signagelive CEO Jason Cremins, who with his CTO Marc Benson has a long history of being early adopters of emerging tech, has monkeyed around with some AI tools and come up with a podcast that is built around material from a …
Chinese Mall Fills Its Atrium Space With Transparent LED And Experiential Creative September 19, 2024 by Dave Haynes Maybe it’s a simple case of the people generating posts having a limited command of English, but sooooo many Chinese LED manufacturers who use Linkedin as part of their marketing efforts put up material that can be interesting to see, but offers few or no details on what readers are looking at. This is a …
Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead September 19, 2024 by Dave Haynes Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an agency working with a German ride-hailing service in London took a very different, cheeky and relevant approach: use public displays to show rides were available in the area when the London …
Screenfeed Adds New Automated Content Highlighting Favorite Local Businesses And Services September 18, 2024 by Dave Haynes Minneapolis-based subscription content firm Screenfeed has added the capability for end-users to add automated content to their digital signage screens that points out favorite businesses in their area, using data integration. Called Local Favorites, the community-focused tool displays top-rated places – like restaurants – in the immediate area, using online reviews that are built around …
Where’s The Podcasts? September 18, 2024 by Dave Haynes I normally put up Sixteen:Nine podcasts mid-week, but between recording snafus, interview rescheduling and taking some time off last week, there is nothing recorded and ready to air. I do have a couple of chats in the immediate works, and things should be back to a routine by next week.
AV-related Trade Shows Are Back On This Fall, And They Seem To Be Thriving September 18, 2024 by Dave Haynes The trade show season is very much back on after a summer break, and the events that touch on pro AV and digital signage directly or by extension seem to be thriving – most notably the giant IFA consumer electronics show in Berlin. The 100th edition of IFA Berlin attracted more than 215,000 visitors from …
Moment Factory Launches Business Unit To License Already-Built Immersive Experiences To Third Parties September 17, 2024 by Dave Haynes Montreal-based creative technology shop Moment Factory has taken the interesting step of launching a new business unit that makes already-designed immersive multimedia experience available to third parties, enabling the company to enable more ticketed attractions without needing to handle all the operational aspects. Moment Factory Originals is based around a library of immersive experiences the …
Esprit Digital Now Gets To Fly King’s Flag At UK Office September 17, 2024 by Dave Haynes Congratulations to the good folks at Esprit Digital, the retail and DOOH focused specialty display company in a little town north of London. They just got a King’s Award for International Trade, adding on to the Queen’s Award for International Trade they won in the past. The award was handed out last week during a …
Swapping Posters And Backlit Logo Signs For Digital Screens In Bars Generates 30% Sales Lift For Beverage Brand September 17, 2024 by Dave Haynes NYC-based Videri has really raised its profile in the last couple of years, via marketing, trade shows and hiring some well-known and respected industry vets. But it has never managed to find a way to trumpet the work it does with a “whale” client. Until now. Kinda sorta. The company is most known for its …
