Indian start-up offering its software free of charge February 11, 2008 by Dave HaynesI did a post more than a year ago about an Australian company called Digital Recall that was offering its digital signage software free of charge, using the angle that they could generate content creation business through nag screens inside the application. Now we have a company called InfoSignz, based in India, that has announced …
News from Screen Expo February 6, 2008 by Dave HaynesBarnaby Page of Screens.TV and Adrian Cotterill of Daily DOOH are both roaming the aisles and hitting the presentations at the big Screen Expo industry event this week in London, and both have reports on what’s shaking. Screens.TV Daily DOOH I think they are both hitting the DSE show later this month, which is good, …
Microsoft demos its ideas on next-gen advertising technologies February 6, 2008 by Dave Haynes People love to kick around Microsoft for often being a little behind the real curve, but Steve and the guys have market share, money and a lot of very bright people … so scoff at your peril. That said, the Microsoft demo fest the company did for its next-generation digital advertising technologies Tuesday in Redmond …
MediaLife dissects Ripple TV's efforts February 5, 2008 by Dave HaynesMediaLife does a regular in-depth look at various out of home advertising efforts, from coffee cup sleeve ads to ambitious ones like Ripple TV, which does hyper-local advertising screens and now, according to the piece, has screens installed in every US state. If you have been following these guys, there is not much new, But …
BroadSign picks up Navori February 5, 2008 by Dave Haynes(Disclaimer: this involves my masters, but big enough news I would definitely be making note) BroadSign International has announced the acquisition of privately-held Swiss digital signage player Navori. The deal has been in the works for a while and came together in time to announce in conjunction with the start of Europe’s biggest industry trade …
Revisiting the 720P vs 1080P thing February 4, 2008 by Dave HaynesBeing a sales monkey, I have this conversation about once a day with someone. The prospect rattles through what they’re looking for, and throws in that they want their content playing out at 1080P. Then I ask, “Ok, why not 720P, which is just peachy as HD goes?” “Well,” they say, “Yeah, but 1080 is …
Art for Commuters enhances subway network's show February 4, 2008 by Dave HaynesOne of the biggest challenges facing this industry is dealing with time, cost and brain cramps of steadily feeding the content beast. Keeping the same stuff up on a screen too long is deadly. And what’s up there should actually be interesting and relevant. Toronto’s OneStop Network is one of very few companies I’m aware …
Revisiting the 720P vs 1080P thing February 4, 2008 by Dave HaynesBeing a sales monkey, I have this conversation about once a day with someone. The prospect rattles through what they’re looking for, and throws in that they want their content playing out at 1080P. Then I ask, “Ok, why not 720P, which is just peachy as HD goes?” “Well,” they say, “Yeah, but 1080 is …
Norris leaving OVAB after nine-month stint January 26, 2008 by Dave Haynes Seen in MediaPost: AFTER ONLY NINE MONTHS ON the job, Kim Norris is stepping down as president/CEO of the Out-of-Home Video Advertising Bureau, a new trade association formed last year to help market the burgeoning market of place-based media networks to Madison Avenue. Norris, a veteran cable advertising sales executive who modeled OVAB’s structure on …
New play gives retail POS away in return for ad screen January 25, 2008 by Dave Haynes When I was in downtown Toronto Thursday I squirted out of the parking garage and smack into a food court, which included a pita sandwich place with a curious little screen parked on the counter right at cash. It was segmented screen with a video ad running in the main window, with a printer in …
