A rare peek at the books of a DS company March 4, 2008 by Dave HaynesOne of the great things about going public is getting a lot more cash in the door to execute on plans. One of the not-so-great things is that everyone gets to see how you’re doing. Such is the case with Wireless Ronin (disclosure: competitor to my masters), which since its IPO is required to release …
Screens.TV pushes out DSE roundup February 29, 2008 by Dave HaynesI would love to say I had the time on Day Two to look around, talk with other vendors and relay my impressions of what was up. But it was another blur of a day, and I was still talking to people as the trades guys were pulling the booth apart. One thing I did …
Half a screen February 29, 2008 by Dave Haynes Spotted at DSE … In the LG booth – what looked like half a 32″, sliced in half horizontally. Kinda weird. But kinda cool. Betcha it doesn’t cost half as much. It was well before the show opened, and there was no one around to ask.
Day One at DSE February 28, 2008 by Dave Haynes Well, as expected, I never got more than about two feet beyond my master’s booth all day, so about all I can tell you about Day One is that was a blur and my favorite new client is the guy who took one look at me at 4:05 and said, “Hey, let me buy you …
Scala picks up media management software company and re-brands as Scala Canada February 28, 2008 by Dave HaynesMarketing Information Services Canada (MISC) is a small but long-established software play that specializes in charting (scheduling) software for the outdoor advertising industry. Its acquisition, by Scala, was announced yesterday at Digital Signage Expo. The company, located in Toronto, will be re-branded as Scala Canada and will, presumably, put most of its focus going forward …
Akoo bridges digital and cell phone screens February 25, 2008 by Dave Haynes A little Chicago-area start-up is getting some big attention lately, particularly this past weekend with a credibility-boosting feature in the New York Times. The paper was interested in how Akoo has developed an interactive relationship between mobile phones and digital screens, something Boston-based LocaModa has been doing for the last couple of years, but in …
More evidence that the money is moving February 24, 2008 by Dave HaynesThere’s a modestly interesting piece in BrandWeek that digs up some of the most recent digital of home spending estimates and looks at some big brands planning to put dollars into the space. Nickelodeon joins marketers ranging from Miller Brewing to McDonald’s to the Mexico Tourism Board, brands which are targeting TVs, kiosks and digital …
U Choose Network unveils ad portal for venue operators February 19, 2008 by Dave Haynes (Disclaimer: these guys are loosely a competitor to my guys.) There’s word this morning of a new third-party ad network going after the same sort of space as guys like Danoo and Ripple, but taking a decidedly different approach. The U Choose Network is built around a Web portal that allows advertisers to post spots …
Reactrix and Arbitron take close look at "eyes on" numbers; like what they see February 14, 2008 by Dave Haynes Reactrix Systems, Inc., whose stock in trade are those interactive projection pieces you find on shopping mall floors, has released the results of a study it has been doing with Arbitron to “accurately quantify how and at what point consumers choose to ‘opt in’ and engage with their” installations. Unlike the generalized and often unreliable …
Tracking audiences via GPS February 14, 2008 by Dave HaynesHere’s what I think is a pretty unique take on tracking the movement of people as they go abouit their days and get exposed to all kinds of out of home media – hand them a GPS gizmo and then track where they go. In the UK Postar, reads an article, the audience research body …
