One in 20 people actually watch TV commercials January 24, 2008 by Dave HaynesOhio-based BIGresearch, among other things, does work looking at how people consume media … particularly how they consume media while doing other stuff at the same time. The 11th such survey, of some 15,000 people, found people are multi-tasking more than ever. “Technology is creating new media options faster than most people can assimilate and …
Toronto Star sells Transit TV to firm actually in this business January 17, 2008 by Dave HaynesI always thought one of the stranger ownership situations out there was the Toronto Star, Canada’s biggest local daily newspaper, owning Transit TV, a screen network in metro bus systems in cities dotted across the U.S. Then again, Torstar has long owned the Harlequin romance publishing empire – those little historical romance novels with Fabios …
630,000 screens and counting??? January 10, 2008 by Dave HaynesSpotted in Digital Signage Today, a Promo magazine piece looking at the industry as a whole. It has this very big assertion: About 630,000 TV screens are now housed in 97,000 U.S. retail stores, estimates PowerPact, a consumer marketing agency. That number is projected to grow by 20% a year. Really? As the story notes …
Industry described as being on the cusp of a wave January 10, 2008 by Dave HaynesThere’s a piece today in a UK online publication called What PC? — but what seems to be apiece from another publication called CRN, doing around-up on where the industry is at and where it is going. There’s not much new to report from it if you know this space, and Content is King is …
OneStop investors sell part of stake, but retain big plans January 7, 2008 by Dave Haynes A news release this morning says Mishorim Development Ltd. have sold 13.33% of OneStop Media Group for C$5 million, “reflecting a company value of C$37.5 million. Mishorim subsidiary Skyvision Telemedia Inc. sold 5% of Onestop for C$2.2 million, diluting its stake in the company from 42% to 37%.” OneStop is a Toronto company with a …
Helius picked up by Hughes January 3, 2008 by Dave HaynesAs fellow blogger Bill Gerba points out in his post, the year has just started and there’s already evidence news of consolidation. Satellite communications biggie Hughes Communications has announced it is buying digital signage solutions provider Helius Inc. in a deal worth up to $30.5 million. Helius gets $10.5 million when the deal closes and …
Looking ahead – digital signage in 2008 December 31, 2007 by Dave HaynesI am not big on predictions for a couple of key reasons: a – I’m not very bright b – This is still an ever-evolving space But I spend a lot of time monitoring what’s going on, and there are certainly some activities and trends I THINK will emerge or grow more solid in 2008. …
Trends to Watch in 2008: Ad Age December 29, 2007 by Dave HaynesThe industry publication Ad Age has done its look ahead for the coming year and focused on trends to watch. For those of us in the advertising side of this industry, there’s a few particularly interesting and relevant points: INNOVATION AND CREATIVITY RULE Marketers’ ingenuity will continue to expand as the competitive marketplace challenges brands …
2007 predictions: how I did December 29, 2007 by Dave HaynesBefore we look ahead, let’s look at how I did with my fairly general predictions for the industry in 2007. 1. Several major retailers and banks stop putzing around and go from pilots to rollouts. Hmmph. There’s some stuff happening, but still quite a bit of putzing. Credit unions and regional banks are doing some …
Media CEO: "Digital OOH will become an even bigger medium, particularly in-store" December 21, 2007 by Dave HaynesWhen media planning and agency people turn up at digital signage events, they ensure the crowds that the ad industry really does know about us and the value proposition, and that screen networks really are considered when budgets are allocated. They even say that stuff when we’re not around, apparently. From a Media In Canada …
