MediaLife does a regular in-depth look at various out of home advertising efforts, from coffee cup sleeve ads to ambitious ones like Ripple TV, which does hyper-local advertising screens and now, according to the piece, has screens installed in every US state.
If you have been following these guys, there is not much new, But for the unfamiliar, the piece is a good breakdown of the whats, whys and hows of what they are up to … with SeeSaw’s complementary network sales support rolled in.