Giant 62-Foot Tall W Made From LED Greets Visitors To WWE’s New HQ October 2, 2024 by Dave Haynes The ability to create shapes that aren’t just flat rectangles has always been a big selling advantage of LED displays, and that advantage really gets pushed here with a truly giant 62-foot high letter W made from custom LED cabinets in the new Stamford, CT headquarters of World Wrestling Entertainment. The fully custom display is …
OAAA’s Anna Bager Explains Why Digital OOH Is Seeing Such Rapid Growth October 2, 2024 by Dave Haynes The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest media companies, brands that do a lot of outdoor, agencies, ad-tech providers, and suppliers. That’s billboard, of course, but also the other formats for advertising, from transit shelters to place-based media …
StratosMedia Adds TLS Authentication To Its Platform’s Security Measures October 2, 2024 by Dave Haynes I am wading into a thick patch of technical weeds here, and already feeling stuck, so will mostly just relay word that the Australia-based CMS software firm StratosMedia has added on to its stack of security measures with a certificate-based authentication measure called TLS. This kind of security measure uses certificates to verify the identity …
Amazon Launches $100 “Signage Stick” And Small Digital Signage CMS Partner Roster October 1, 2024 by Dave Haynes Updated … Well this is intriguing … Amazon has started marketing a lean version of its Fire TV HDMI sticks with the digital signage market in its sights – even calling it the Amazon Signage Stick. The $100 USD device looks like most Fire TV sticks, but the difference is that the stuff that’s loaded …
Videotel Launches Its Most Powerful Little Digital Signage Media Player To date October 1, 2024 by Dave Haynes San Diego-based Videotel Digital has started marketing what the company calls its most powerful media player to date – a little Android box with a lot of RAM and a pair of HDMI outputs to drive two separate or sync’d content streams. The new VP92+ is also interactive-ready for any of Videotel dozen touch or …
Mexican Sam’s Clubs Using Floor Projections To Promote Brands October 1, 2024 by Dave Haynes Cavernous retail warehouse stores like Costco and Sam’s Club don’t tend to have the best sightlines for using big digital displays because of the concrete floor to metal ceiling shelving units that sit above eye-level shelves, so one workaround is using projectors to put media on the floor. That’s what Walmart-owned Sam’s Club is doing …
GSTV Partners With Gas Station Payments Tech Firm Invenco On Retail Media Offer October 1, 2024 by Dave Haynes The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments technology for many of the gas stations across the U.S. – offering up what the companies call a unique, branded media experience. Engage Media Full-Service will offer fuel retailers the ability …
Clearing Up Confusion Around What Is Truly MicroLED October 1, 2024 by Ross Noonan Guest Post: Ross Noonan, LED Studio Let’s clear up some of the confusion, once and for all, around microLED. The true definition of microLED can vary depending on who you ask, leading to industry confusion and the false claims. Let’s clarify this debate with some clear facts. MicroLED, miniLED, and standard LED are defined by …
You Probably Didn’t Know The Plasma Display Industry Is Killing It These Days September 30, 2024 by Dave Haynes I have written probably too many times about Indian research factories and suspect reports that invariably show a sunny outlook for whatever looks like an industry, and despite those efforts, I still see all kinds of vendors (and one hopeless trade publication) still referencing the reports and giving them unearned legitimacy. I won’t go over …
KC’s New Airport Terminal Latest To Adopt LED Displays To Guide Passenger Journeys September 30, 2024 by Dave Haynes It’s pretty clear that big video walls for meat and potatoes passenger messaging are becoming part of the standard build for new or renovated airport terminals, with the new 39-gate Kansas City International Airport terminal the latest example. A $1.5 billion project includes screens for guiding passengers at curbside drop-off and then inside at check-in …
