Drink Marketing Effort In UK Tescos Manages To Put A Big Display, In Front Of A Big Display December 2, 2024 by Super User This is an in-store interactive marketing campaign that pairs a sampling station with an augmented reality display that makes willing shoppers into one of the two main characters from the new Wicked movies, and the thing that catches my eye most is how this set-up is pretty much blocking out the big, expensive aisle-end display …
Year in Review: Thomas Koch | TK-One December 4, 2024December 2, 2024 by Guest Contributor How green was the media year 2024? Exclusively for invidis, Thomas Koch of TK One – Germany’s undisputed Out of Home advertising expert – looks back at 2024 and the challenges of the DooH-industry to reduce its carbon footprint.
Oldie But (Very) Goodie: LCD-Based Video Wall Array At Birmingham, AL Airport December 2, 2024 by Super User Just about everything covered here involves new or updated technology and new deployments, but here is something that’s been in place for more than a decade but remains noteworthy. It is a mosaic LCD video array at Birmingham Shuttlesworth International Airport in Alabama, described as using depictions of movement, migration and marching from different eras …
From DTLA to Sunset Boulevard: Hollywood’s Greatest DooH December 11, 2024December 1, 2024 by Antonia Hamberger Los Angeles | The Moxy, the Circa, and Sunset Spectacular: We visited LA’s three most iconic DooH screens to capture world-class campaigns by Range Rover, Sony, and other big brands.
Aritzia: Mirrors Meet Signage December 5, 2024December 1, 2024 by Florian Rotberg Los Angeles | With just 122 stores in Canada and the USA, Aritzia is not a fashion giant, but the affordable luxury brand is considered a trendsetter in instore shopping experience. Lounge mirrors, artsy signage, and a lot of ambience with a local touch. Anyone who predicts the demise of brick-and-mortar retail has not yet …
After M&A: Zetadisplay Sales Grow by 30 Percent December 5, 2024December 1, 2024 by Florian Rotberg The pan-European digital signage integrator Zetadisplay increased sales by around 30 percent in the third quarter versus the precious year, mainly thanks to acquisitions. Recurring software and service sales increased by around 20 percent.
Munich-Based Insurer Uses Big LCDs Instead Of Fine-Pitch LED To Bling Up Its Lobby November 29, 2024 by Super User Here’s an interesting example of a corporate client, space designer and integrator collectively opting for very large LCD over fine pitch LED to create a big digital presence in a company’s main reception area. It is the lobby of the Munich headquarters of the insurance firm WWK Versicherung, and uses four 98-inch Sony Bravia 4K …
Year in Review: Rafael Hornos | Deneva November 28, 2024November 28, 2024 by Guest Contributor Sustainability and data integration: Rafael Hornos, Founder and CTO from Deneva, lays out the roadmap for the software company in his Year in Review.
Software: How Remote Device Management Works December 1, 2024November 28, 2024 by Stefan Schieker Remote device management (RDM) has become a key component of modern digital signage applications, allowing users to monitor and control display networks from a distance. Here’s what’s to know about RDM.
CMS Basics: How Digital Signage Software Works December 2, 2024November 28, 2024 by Stefan Schieker How is digital signage software structured and which components are relevant? What is the difference between content management and playout? A course in CMS basics.
