OVAB Guidelines for Dummies January 6, 2009 by Dave HaynesMy name is Tom, and I am a dummy. Great breakdown of the guidelines, as I was struggling to develop a consistent formula to come up with an AUA. Frankly, my struggle, like many of ours, was finding the time to actually sit and think about it. My thanks to you, this will help the …
Bad server, BAD!: The Sequel January 6, 2009 by Dave HaynesDown ALL day. Something to do with mySQL databases. It JUST seems to have come back on stream.Oh, the perils of paying $4 a month for hosting ;-]Back at it tomorrow.
Measurement January 1, 2009 by Dave HaynesDave, great dissection! It continues to amaze me that every year a “new” measurement criteria is developed when it generally comes back around to the same methodology year after year. Now if people would put the same amount of time and energy into developing solid sales strategies, I think we as an industry would be …
OVAB Coles Notes December 31, 2008 by Dave HaynesOutstanding article. Even though I more or less understood what AUA represents, your breakdown really helped in grounding abstract concepts in reality. The demonstration of the relative advertising values of Clinic A vs Clinic B, where all other parameters are identical except for loop length, should be a real eye opener for network operators playing …
Special Post: OVAB Guidelines for Dummies December 31, 2008 by Dave Haynes It is well-considered, well-conceived, entirely laudable work — done with the best intentions of starting to herd the industry cats and get the many, many, many network operators out there to start measuring and selling what they’ve got in some roughly harmonious fashion. Without such guidelines, the people in media planning groups and at brands who control …
Happy New Year! December 31, 2008 by Dave Haynes All the best for tonight and the coming year.I thought about predictions for next year, but it is sooo hard to get a sense of where things are going when the economy is so wobbly. Suffice to say I think smart people and smart companies (usually, but not always, related) will do fine. Those who …
Ratings agency looks at ad prospects for coming year December 30, 2008 by Dave HaynesGlobal ratings agency FitchRatings says the world’s major econmoies will see a downturn as steep as anything seen since the end of the Second World War, with with a big drop in GDP and spillover effects that include serious weakness in the advertising industry. A MediaPost Research Brief, received by email, reports that FitchRatings “is more cautious than …
Looking back … first December 29, 2008 by Dave HaynesEvery year around this time, because I seem to be one of a handful of people working instead of sitting on a beach or spilling into trees on a ski slope, I do a list of predictions for the year ahead.How I do that for 2009, given the state of affairs, is a big question. …
Always hated the tickers anyways.. December 29, 2008 by Dave HaynesI agree with you that those tickers are annoying. I find it hard to follow and don’t see the point with DS having them. Our in-house DS network tried it once, and it became frustrating to get any info to employees. Everyone complained about it and said they didn’t have time to sit and wait …
Digital Signage Networks are Expensive December 25, 2008 by Dave HaynesDigital Signage Networks are Expensive Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to invest in a system is the price. In other words, it’s not the ROI (Return On Investment), the functionality, or flexibility that stops them. It’s the money they need to spend …
