Tickers be gone! December 23, 2008 by Dave HaynesThe DS industry reminds us regularly that “this is not TV” yet for some reason they used channels like CNN to define their visual strategy for the past several years. Software developers have been pushing split screen scenarios and essentially replicating what was on cable news. Admittedly every DS network or individual sign is different …
New report suggests consumers more receptive to digital out of home ads December 22, 2008 by Dave HaynesMarketing Charts is usually a great source for interesting ad and marketing industry charts and graphs, but there is strangely none attached to a new story today about research suggesting conumers are more receptive to digital out of home than other types of media.More than two-thirds of US consumers say digital out-of-home (OOH) advertising catches …
Food order screens blend with ads at new JetBlue terminal December 22, 2008 by Dave Haynes Airports have, for a while now, been a key target digital screen networks – usually but not always the big outdoor companies who already have a footprint there. In almost all cases, the approach has been digital screens replacing backlit posters, or content-driven pseudo-TV channels in wait lounges.Now a Philadelphia-based restaurant services company called OTG …
Emerging Media Lab flags in-store digital as trend to watch December 22, 2008 by Dave Haynes Agency giant Interpublic’s Emerging Media Lab has flagged in-store digital media as a key emerging trend to watch over the next year.As relayed in MediaPost (can’t find it on the Lab site):Brands must keep pace with consumers with a presence at every stage of the conversation (where they can respond–not react) and formulate a Web …
Death knell for tickers? Please, say it's so December 21, 2008 by Dave Haynes The New York Times had a piece posted online today about the demise of the crawling ticker on its screens, offering a cleaner look with just a little headline strip across the bottom that refreshes rather than moves.For cable news viewers who are suffering from information saturation, last week offered relief.The crawl, as it is …
Great December 21, 2008 by Dave HaynesGreat post Dave and kudos for the new layout, I think it is much better, easier on the eyes (for the rare occasion I come on here and do not read you in my RSS reader).
Special Post: Making the right software decisions December 21, 2008 by Dave HaynesI sell the pots and pans for one of those software firms. That means I have a vested interest not only in winning business but also steering people to other solutions when it’s clear my pots and pans aren’t the ones to use. I can’t afford to chase no-hopers. And I have also spent way …
New look December 20, 2008 by Dave HaynesNow that I kinda sorta have a grip on using the Joomla content management system, I am trying out a new template that does a better job with font sizes and comments. At least that’s the hope. There are a bunch of things I will be fiddling with over the holiday break, so stuff may look …
OBN and Rogers team up for interactive LED board December 20, 2008 by Dave HaynesThis is pretty cool in terms of blending big-ass screens with little handheld devices.In what is touted as a Canadian first, Outdoor BroadCast Network is working with Rogers Wireless on a real-time app at Toronto’s Yonge-Dundas Square, which is a smaller, colder version of Times Square.Using Rogers Wireless BlackBerry Pearl Flip smartphones, reports SelfService World, the public can …
