Neo starts Booking DOOH for other networks January 8, 2009 by Dave Haynes Neo Advertising, the dominant digital out of home player in Europe (disclaimer: client of my guys), has launched the online media planning tool it started making some subtle noises about last year.In a press release sent around to news wires and knuckleheads like me, Neo Managing Director and Founder Christian Vaglio-Giors says “BookingDooH’s objective is …
More detail out on Coolsign sale January 8, 2009 by Dave HaynesFrom a follow-up press release:CS Software was recently formed and was led by an investment from Pegasus Capital Advisors, the firm that also invested recently in the leading experiential branding and technology firm, Creative Realities. Jason Friedman, CEO of Creative Realities said, “I am thrilled that I was able to introduce Pegasus to the CoolSign …
A DS job planned the Air Force way January 7, 2009 by Dave HaynesI love dealing with military guys because they are by nature, and training, pretty disciplined and thorough. Some former military guy has probably spit his coffee all over his keyboard after reading that, but I think it’s a fair assessment.Anyway, I mention this because a Google Alert popped up a little procurement item for the …
OVAB Measurements January 7, 2009 by Dave HaynesTo complete my comments above: The final analytics we provide to users marry up the facial recognition analytics and play history. The FR analytics allow us to record the gender and age group of each viewer to a fair degree of accuracy. At present dependant upon conditions such as lighting we get better than 90% …
OVAB Measurements January 7, 2009 by Dave HaynesDave, I agree completely with your dissertation on the OVAB measurements. Before venturing into DDS several years ago we specialised for 20 or more years in Business Analytics tools and consultancy. Most of our work was for retailers. In fact much of our time was spent developing a market for what was then a radical …
Planar sells off rest of CoolSign stake January 6, 2009 by Dave Haynes In a brief press release today:Planar Systems, Inc. (NASDAQ:PLNR), today announced that on December 26, 2008 it closed the sale, for cash, of its CoolSign Digital Signage business in fields of use outside of the gaming field to CS Software Holdings LLC. Planar previously announced that it had sold Planar’s CoolSign Digital Signage business for …
First look: Marketplace Station's Whole Foods install January 6, 2009 by Dave Haynes Raji Kalra, of The Marketplace Station, kindly sent over some snapshots of the new screen network installation his company recently completed at a pair of Whole Foods stores in the Toronto area.I’m not a huge fan of screens hanging from ceilings, but in this case the guys did a great job of positioning the screens …
Generating ad sales during a recession: The Economist January 6, 2009 by Dave Haynes Via Ad Lab, here’s a very nice, clean presentation the very serious UK news magazine The Economist has developed for its advertising sales people. It does a good job of pressing the case for why brands should resist the temptation to cut marketing budgets during a recession.It is about print, but the thinking extends across most media and is particularly …
How to get brands spending ad dollars during a recession: The Economist January 6, 2009 by Dave HaynesAds on Edge View SlideShare presentation or Upload your own.Via Ad Lab, here’s a very nice, clean presentation the very serious UK news magazine The Economist has developed for its advertising sales people. It does a good job of pressing the case for why brands should resist the temptation to cut marketing budgets during a recession.
One minor clarification… January 6, 2009 by Dave HaynesAbsolutely great post, Dave. One semantic clarification on your math example above: The OVAB formula doesn’t involve or measure the network’s CONTENT loop. It’s the individual advertising campaign’s ‘loop’, the scheduled frequency that a campaign appears on the screens, that drives the formula. No doubt, the content experience should be programmed to reflect/respect the audience’s …
