Quividi marries up reporting with OVAB guides January 16, 2009 by Dave HaynesFrench audience measurement firm Quividi has issued a really good white paper on how it has lined up its own reporting with the guidelines laid down last fall by the Out-of-home Video Advertising Bureau.It’s one thing to do some marketing spin, which we’ve all seen, announcing your pots and pans are OVAB-compliant.It’s another, entirely, to put out a paper that …
Adcentricity turns on new planning engine January 15, 2009 by Dave Haynes My friends over at Adcentricity have released a new media planning tool, called AdVenue, that’s intended to provide even more granularity to placing ads in the digital screen sector.I traded emails with company founder Rob Gorrie, who confirmed the platform is not an extension of the existing planning platform it had in place, but a new platform …
NRF: Tepper's take on Digital Signage Universe January 14, 2009 by Dave HaynesLionel Tepper of Digital Signage Universe was also at the National Retail Federation trade show this week and has filed a good run-down of what he saw and liked.You will find it here. I have a couple of other NRF things I will post about when I get a minute, which feels more like if right now.
First impressions: Borders TV January 14, 2009 by Dave Haynes Ad network operator Ripple TV did a deal with Borders more than a year ago to put screens in its book stores.Up here in the tundra we don’t have Borders (it’s Chapters and Indigo), so I have not seen one of the installs until Tuesday, when I wandered into the store at Madison Square Garden in New …
NRF: Ecast demos retail app January 13, 2009 by Dave Haynes Ecast had one of its new EQ retail-centric touchscreens at the concept store area at NRF, and Bob Cooney, the company’s VP of Business Developoment, walked me through the thing and why Ecast is expanding beyond bars and clubs.The wall-mounted Ecast device is a 40 inch 1080P LCD panel in portrait mode that has all the …
NRF: Two different takes on screens at the moment of truth January 12, 2009 by Dave Haynes Modiv Media had a nice, steady little crowd around its teeny chunk of real estate at the NRF show, with people peppering them with questions about a cool little application they have for putting advertising right in people’s hands as they shop.The young Boston-based company was co-located at the Motorola booth, since they use little wireless …
On site: NRF show in New York January 12, 2009 by Dave Haynes I am at the National Retail Federation Big Show in New York, an annual mega-show aimed squarely at the retail ops people who buy stuff like POS systems. There was considerable, entirely rational concern that this show would be painfully quiet because of the economic problems out there and what was a wickedly bad fourth quarter for …
Movie megaplexes getting all screened up January 9, 2009 by Dave Haynes Digital Signage Universe has a piece on its portal about the flashy new moviehouses starting to pop up around the Toronto area, loaded with DS screens.The piece includes a number of good site photos, like the proffered one above.I don’t get out to a lot of movies because most of what Hollywood cranks out isn’t …
Checkout Displays January 9, 2009 by Dave HaynesVisit our website www.wallflowerglobal.com and the Gallery section. In there is a shot of one of our Supermarket TV installations. The screens are placed above the belt but include directional speakers that we tend to find attract people to the screen. The displays are large enough to be seen by shoppers in the queue. They …
Who's looking at checkout screens? January 8, 2009 by Dave Haynes Advertising Age published an interesting piece this week about the dynamics of how people approach grocery store checkouts, suggesting three of four people unload their shopping carts in such a way that they’re not really going to notice in-store marketing there.Some people push the whole cart straight through and toss the goodies forward onto the …
