Nice integrated storescape uses social and interactive to promote tourism July 9, 2010 by Super UserThis is really nice by the looks of it, and not just because it humps my fair home and native land. As flagged on the PSFK website: The Canadian Tourism Commission teamed up with DDB Vancouver to develop an interactive campaign to engage the cities of Chicago, New York, and Los Angeles in a playfully …
Is DP supplanting DOOH in running battle of what to call this ad stuff? July 9, 2010 by Super UserThis goofy sector continues to wring its collective hands over what to call itself, particularly as it relates to the ad side. As you know, what was started as the Out of home Video Advertising Bureau (OVAB) became the Digital Place-Based Advertising Association (DPAA) a few months ago. That prompted much head scratching, and a …
Ticker Free Day: Stop Crawling! July 9, 2010 by Super UserDailyDOOH has picked up and run with David Weinfeld’s idea of July 9th being the day when network operators concede the news headline tickers crawling across the bottoms of their digital displays achieve little, other than ensuring fewer people noticed the more important messages of ads. Several well-regarded bloggers like David have done posts on the subject …
Recommended: Retail Systems (UK) story on digital signage impact and strategy July 8, 2010 by Super UserThere’s a nice thorough piece about digital signage in UK retail that’s been flagged by a few people I follow on Twitter. The piece, in IT-centric Retail Systems, is worth a read because of some of the detail on what’s going on, as well as some insightful comments. The Co-operative Group, for example, has screens …
Rise Vision's digital signage offer goes to the cloud July 8, 2010 by Super UserRise Vision/Rise Display has gone through a shuffling and rethinking over the past year, and it’s been pretty clear from chairman Byron Darlisons Twitter and blog posts that the company was taking its services into the cloud and going big-time on open architecture. He put up a post Wednesday that talks about the beta release …
New InWindow movie promo adds 3D interactive July 6, 2010 by Super UserInwindow Outdoor has another nice storefront DOOH program running with a movie house, this time an interesting interactive campaign for Disney’s new Sorcerer’s Apprentice flick. It is the first major use of 3D gesture technology, the company claims, in an outdoor ad display. People who walk up can actually play a game and control the screen …
Interactive stations jazz up Montreal fest July 6, 2010 by Super UserA couple of Montreal companies are behind a nice little program running right now at Montreal’s famed, and massive jazz festival. The event takes over the some of the streets in the city, and Sportech and Groupe Viva (related companies) deployed and are doing the programming management on messaging and interactive stations for Bell, one …
Samsung's Magic software evolving, getting slicker July 6, 2010 by Super UserThe Samsung people I know don’t spend much time trying to sell me on the 10 gallons of awesome that is their software product, MagicInfo/MagicNet. Because it’s actually pretty basic, entry-level stuff. But that’s all a lot of end-users are going to need, and it’s now been around a few years. It’s evolving and getting …
Friday is Ticker Free Day July 6, 2010 by Super UserMy Preset Group colleague David Weinfeld has unilaterally declared this Friday as Ticker Free Day 2010. On his excellent blog, Digital Signage Insights, David made the case to set aside a day when digital signage network operators could go into their software, turn off the tickers, and see if the sun still came up that …
Find your customers; don't make them find you July 1, 2010 by Super UserI like the annual DSE trade show because it is a central place to catch up with a lot of customers. BUT, my customers are mostly vendors working in the digital signage sector. As a former booth bunny at these shows, selling for software companies, I’ve always had big questions about the costs versus benefits. …
