Agency giant forecasts global ad spend uptick for 2010 and beyond July 19, 2010 by Super UserAgency giant Zenith Optimedia’s latest ad spend forecasts a modest growth in globally, with the big US market on the lethargic side and Canada growing faster than average. The US was expected to contract this year but is now expected to grow by 1.3% in 2010. Canada, which didn’t entirely dodge the Great Recession but …
RMG adds Yahoo's CMO to board July 19, 2010 by Super UserRMG Networks, aka Reach Media Group, has added Elisa Steele, executive vice president and chief marketing officer at Yahoo!, to its Board of Directors. Steele oversees the company’s global marketing strategy and therefore controls a budget that included a $100 million ad campaign last year and another one this spring that cost an estimated $75-$85 …
Rare street-level interactive sighting in Canada July 19, 2010 by Super UserThere has been very little interactive street-level stuff done in Canada so far, which I find a little baffling. But now and then stuff does pop up, like a BMO Financial Group grassroots soccer campaign running at the company’s flagship downtown Toronto branch. Eight linked LCD screens use a combination of motion capture and touch …
Barco buys dZine software firm July 19, 2010 by Super UserLED board giant Barco has announced closing a deal to acquire another Belgian firm – the digital signage solutions company dZine. In a release, Barco said the price tag was less than one time annual sales of dZine, excluding an earn-out provision over the next two and a half years. I don’t have an MBA …
Gov't-backed DOOH company starts rollout in Emirates July 19, 2010 by Super UserThe government-backed Abu Dhabi Media Company (ADMC) has launched a pure-play digital out of home ad media company that is all about advertising and media services in the Emirates and around the Middle East. The company already has a broad portfolio of broadcast and print assets. Bankrolled by the Abu Dhabi government through ADMC, the …
Audience counting gets a yappy new advocate in Mark Cuban July 19, 2010 by Super UserI just invested in a company that takes video of an area and can tell you exactly how many people are in the capture area at any given time. It’s great for traffic patterns, security, and much more. We are posting cameras in certain environments where anonymity is required, and we don’t and won’t capture …
Back at the desk July 19, 2010 by Super UserOk, I seem to mostly have my act together after a week on the other side of the … zzzzzzzzzzzzzzz. Mostly, I stress … I had to look on my boarding pass on the flight home to not only confirm it was the 16th, but that it was Friday. Very disorienting for a Far East …
OBN shutting down LED board business July 16, 2010 by Super UserSad to relay news that Canada’s Outdoor Broadcast Network (aka OBN) is shutting down its national LED board network, having decided there isn’t enough money yet in the still emerging DOOH marketplace to warrant the reinvestment capital needed for upgraded displays. The company, started and run by my old Elevator News Network colleagues Peter Irwin …
Sorcerer's Apprentice needs more training – Windows #fail July 12, 2010 by Super UserOne of our industry friends who is lucky enough to call NYC home went up to check out the latest InWindow Outdoor street-level interactive promo for the new Disney flick, Sorcerer’s Apprentice. Sadly, the apprentice was screwing up. Or more accurately, Windows and probably Flash (guess) were not making nice. I LOVE this stuff, but …
Off the grid next week July 10, 2010 by Super UserMe no postee very much next week. I’m at a client thing all week, in Asia, so no time or ability to post. I think. My butt may never be the same given the airplane hours I am about to log. BUT, looking forward to the stuff once on the ground. Can’t say much, but …
