Squash goes interactive with Aerva October 25, 2010 by Super UserBoston-based Aerva does a nice newsletter and the latest one in my Inbox has a piece about the program it put together last month at the city’s historic Symphony Hall – the World Squash Champions Challenge. Four of the top squash players in the world played on a state-of-the-art glass court inside the symphone, in front …
Ariel Way in a bad way October 25, 2010 by Super UserAbout three years ago a company called Ariel Way started making a pile of announcements about partnerships and acquisitions and big plans that included digital signage. Then they kinda went off the radar screen about as quick as they came on. The recession, it appears, was a bit of a 2 by 4 to the …
LocaModa works deal to socialize PRN October 25, 2010 by Super UserLocaModa has completed a nice little deal with PRN that sees its social media integration technology rolled into the content offer on the PRN Checkout TV Network in supermarkets. Says the release: PRN and LocaModa will jointly develop a suite of cross-channel ad units (advertising opportunities) designed to enhance customer engagement at checkout by integrating …
CHMN’s medical waiting room gains national footprint October 25, 2010 by Super UserWe’re seeing media sales by DOOH networks get rolled up in a couple of ways. One is by signing on with aggregation services like Adcentricity or SeeSaw (or others, there are a few now) or via services such as rVue. The other is through affiliate networks – essentially similar networks in the same vertical who …
Is AMX Is Trying to Buy SpinetiX? October 22, 2010 by raveFrom Sixteen:Nine partner rAVe Although no one from either company will confirm any details on the record, we have sources that tell us AMX and SpinetiX are in talks about a buy-out or investment. SpinetiX, you may recall, manufacturers a non-PC-based media player, the HMP100, which won our Digital Signage CHAMPS Award for Best non-PC …
New audience research cuts DOOH audience in half. Huh??? October 20, 2010 by Super UserNew data from the research firm GfK MRI says 29.6% of U.S. adults have seen a place-based video ad in the last 30 days, which translates to 67.4 million adults seeing video ads in places like stores, shopping malls, restaurants, medical offices, bars, airports or health clubs. Cool. But there’s a problem. Earlier this year, Arbitron …
"Oh Really?" Dep't: Global DOOH leader set to conquer indie pharmacy world October 20, 2010 by Super UserI immediately start smirking when I see a headline that includes the word “purveyors” – hoping “Ye Olde” will also get tossed in. So I was very excited (but also disappointed – no Ye Olde) to read word that: “GoGo Cast to Acquire Digital In Motion the Largest Purveyor of Digital Out of home Solutions …
Digital signage video had big footprint at recent World Basketball Fest in NYC October 20, 2010 by Super UserPreset’s Pat Hellberg was just a touch busy this summer, working on the World Basketball Festival. His alma mater Nike, which organized the event in New York, engaged Pat to be executive producer for some 50 video piece pulled together in three months by crews in NY, LA and Portland/Beaverton. The content played all over …
New Nielsen-backed research on video consumption passes on DOOH October 19, 2010 by Super UserThe Nielsen-backed Council for Research Excellence has issued an RFP looking for an overview of research on how people consume video media these days. But unless the steadily growing number of DOOH network screens is considered “Others”, the council is not thinking at all in terms of digital signage screens being part of the study …
Sighting: Wrap-up from last week's SGIA show October 19, 2010 by Super UserNot everyone uses Twitter so I thought it might be helpful to point people at a good wrap-up report from last week’s Specialty Graphics and Imaging Association (SGIA) Expo in Lost Wages, which featured for the first time a digital signage area put together by the Digital Screenmedia Association. Symon’s Steve Gurley does a good …
