CETW announces education plans for next month in NYC October 19, 2010 by Super UserMust be my trade show news day … On the heels of the DSE lunch and learn, we have word of Customer Engagement Technology World’s education plans for the Javits Center in New York in 2-3 weeks. CETW announced today the launch of an all-new educational program for its fall event (November 10-11, 2010, New …
Digital Signage Expo's lunch-and-learns back on for 2011 October 19, 2010 by Super UserIf you have been been to DSE in the past you may have noticed a sectioned-off area where, at lunch time, groups were sitting around attentively listening to one person talk – instead of doing the more typical nutritional lunch break work of shoveling down a nasty hot dog or two out in the north …
Ad Age's marketer of the year, Ford, does great DOOH spots October 18, 2010 by Super UserFord just got cited by Advertising Age as its 2010 Marketer of the Year. It would seem an honor well-deserved as the automaker has worked its way through really lean times without a bailout and by producing vehicles that people wanted to buy for reasons beyond patriotism. I mention this because of all the automakers, …
DS Today: DPAA developing creative guidelines, planning tool October 18, 2010 by Super UserThe Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La Forgia. But the DPAA’s new head Susan Danaher has surfaced in an interview with Digital Signage Today, which is now up on the portal site. It’s a lengthy, particularly for DS …
Using interactive digital signage to sell condos October 18, 2010 by Super UserI stumbled across a series of videos for an interactive touchscreens aimed at the residential condo sector and thought a few things: 1 – Too bad more companies don’t use video, as it is quite effective in showing off the pots and pans 2 – This looks pretty slick 3 – This looks like a …
PRN gets digital signage showcase in IPG’s Emerging Media Lab October 15, 2010 by Super UserWhy do I think there is more to this story … MediaPost is reporting that Interpublic Group’s Emerging Media Lab has done a deal to showcase Premier Retail Networks’ bells and whistles at its New York digs. PRN’s new EML showcase features demonstrations of PRN’s Checkout TV Network, which enables marketers to engage shoppers about …
This week's Top 5 Digital Signage Posts October 15, 2010 by Super UserSo some weeks I have a pile of posts, some like last I barely have five. This week, a fair number. Here’s the Top Posts, based on reader traffic: My thoughts on the DSE Industry Forum (It was really good) A look at little-known content rendering farms, and how they could help digital signage firms …
Gartner's 2010 Hype Cycle for Enterprise October 15, 2010 by Super UserI like to look over the chart on IT research firm Gartner’s regular Hype Cycle reports because the stuff is interesting, and I make a game of trying to figure out what the hell the new stuff is all about. Human augmentation? … Which I assume does not refer to trout lips on starlets. Terahertz …
Corona Light Books DOOH & Social Campaign on Times Sq. Board October 15, 2010 by Super UserSpotted in Direct Marketing News: Corona Light has booked a four-week flight on one of the big LED boards in Times Square – a 40-foot fella – to drive engagement for the brand through social media. The billboard will promote Corona Light’s Facebook initiative to become the most “liked” beer in the US, said Anup …
Selling Digital Signage: Part 2 October 15, 2010 by Super UserClick for Part 1 … Guest post Lesson One: Avoid the Technology Trap … Digital Signage is not a technology sale; in fact, in many ways it’s really the farthest thing from it. The Message Vacuum One of the most often mimicked and yet probably least understood phrases in Digital Signage is “Content is King”. …
