Guest Post: The Next-Generation of Digital Signage – Beyond RSS Feeds October 29, 2010 by Super UserFrom Times Square to retail storefronts to airport terminals, digital signs are gaining traction at a remarkable pace. A recent study by Northern Sky Research found the digital signage market has emerged even stronger following the economic downturn, allowing organizations across industries to easily capture the attention of important audiences – whether customers, employees, partners, …
TV ad spot lengths getting shorter, says research October 29, 2010 by Super UserAs reported by Associated Press: Television commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting the 30-second spot just as it knocked off the full-minute pitch decades ago. The number of 15-second television commercials has jumped more than 70% in five years to nearly 5.5 million …
Guest Post: The evolution of digital signage is underway October 28, 2010 by Jason CreminsIn the digital signage sector, the evolution of technology in one month is the equivalent to one million years in human development. Sounds a bit much, I know, but stay with me here. Cynics in the tech gadget world smirked when the iPhone came along in 2007, derisively calling it the “Jesus Phone” and scoffing …
This is HP's digital signage offer? October 28, 2010 by Super UserI know a couple of the guys who have joined HP in the past year or so and have something to do with the company’s move into the digital signage sector. But we’ve not talked at length since they joined, and I am assuming there MUST be more to HP’s offer than what I have …
DSF skeds pre-DSE golf tourney October 27, 2010 by Super UserThe Digital Signage Federation is organizing a golf day on the Monday of Digital Signage Expo week in Lost Wages. The event runs on Feb. 21st, a day ahead of the DSE’s pre-conference programming. It is a shot-gun start mid-morning at TPC Las Vegas, which I will assume is really really hard. I also assume …
DPAA summit opens, some encouraging signs October 27, 2010 by Super UserThe DPAA’s media summit is on in NYC and there are some encouraging signals from the event. First, the novelty of a year ago of tweeting from events is now getting to be the norm. Graeme Spicer of NEC and Stu Armstrong of EnQii are both tweeting, as are others I expect. Use the hash …
DPAA's Media Summit kicks off this AM October 27, 2010 by Super UserThe DPAA’s 2010 Digital Media Summit is on all today in NYC, and we hope the event draws a strong agency/media crowd. It would be a BIG stretch to say the event was well-promoted in the digital signage and DOOH sector, but that’s not the crowd that needs to be at this thing anyway. It …
Is it one 330-inch display or a wall of 60s? October 26, 2010 by Super UserFrom Display Blog, via Display Alliance News, word of a massive display wall planned for a Tokyo rail station. The big questions. This is being hyped by Sharp or someone as a 330-inch display. But when it is 18 60-inch displays all tiled neatly together, is it? For what little my opinion matters, it’s a …
IPG chooses DOOH aggregator for software. Huh? October 26, 2010 by Super UserIPG’s Emerging Media Lab continues to dig deeper and deeper into digital signage and DOOH. On the heels of announcing a retail technology showcase with PRN, the ad agency’s lab has done a deal with Entourage Advertising for content scheduling and delivery. “The software at the lab needed to be flexible enough to push different …
Pro hockey's opener takes over LED boards in Toronto's Dundas Square October 26, 2010 by Super UserNOTE – Aaron Campus is an industry friend. Over lunch the other day, he related his recent experiences with a live event that used digital signage on giant LED boards. I asked if he’d do me a favour and write it up. The NHL started its season in style this year on October 7th with …
