InWindow stirs up twister on NYC street corner November 2, 2010 by Super UserFor a long video clip, I’d kinda expect to have a really solid grasp of what’s going on here. But I only sorta do. As stated a few times, I really like streetfront-level rear-projection stuff because when it is combined with large format printed graphics it visually takes over. InWindow Outdoor is one of the …
RMG launches Hospitality Entertainment Network with Harrah's November 2, 2010 by Super UserReach Media Group, aka RMG, continues to expand the breadth of its media coverage – the latest a deal with Harrah’s Entertainment to launch the new Hospitality Entertainment Network. The new network involves some 50,000 screens in high-traffic, long dwell-time locations in Harrah’s Entertainment-owned hotels and casinos, including Caesars Palace, Harrah’s, Horseshoe and Planet Hollywood …
Research: Advertisers want to get more targeted, but cool on demand-side ad-buying November 2, 2010 by Super UserA new study being released this week by MediaPost’s Center for Media Research, reports Media Post, suggests spending on general, broad-based ad networks – the dominant source of online ad-guying – will decline over the next year as media planners shift their to more targeted options based on user behavior or social networks. This is …
Noventri chops power consumption, bills, and proves it November 2, 2010 by Super UserThe guys at Noventri have taken what I would describe as an unorthodox approach to marketing in the last couple of years. Without belaboring it (you can search if you want off the home page), my eyebrows automatically arch when I see a press release from the Maryland-based company. The brows were up again Monday …
Buy your digital signage gear from Office Depot! No, really … November 1, 2010 by Super UserAs spotted on the interwebs, Office Depot somewhere on the back 40 of its e-commerce site, in the monitors and projectors section (quite logically): Digital Signage! You can buy LG’s NC1000, which I assume has some flavor of the SuperSign software loaded in it. Or you can buy a 19″ 4:3 Samsung monitor with a …
Digital View joins digital signage in a box race November 1, 2010 by Super UserMany, many companies have come out in the last two or three years with digital signage in a box offers, all with variations on why their kit is different. One of the oldest companies in the digital signage sector, Digital View, has announced its own version. I am more than three years removed from working …
Whatamap's mobile service pushes wayfinding from Al Barq's screens to phones November 1, 2010 by Super UserI like digital wayfinding solutions in places like malls and big public facilities because, done well, they make it a lot easier to get people from here to there. There’s one small snag, though. Even with digital providing guidance with speed and accuracy, the information is on that screen and can tend to go into …
RNIN's prospects looking brighter: Q3 numbers October 29, 2010 by Super UserMy spidey senses were tingling this week, as I was thinking Wireless Ronin must be about due for its latest SEC filings. Sure enough, they’re out. You would hardly look at them and get bouncy, but the Minneapolis company is doing miles better than it has been in the last couple of years. Given how …
Must Read on DOOH-Mobile (pointer) October 29, 2010 by Super UserLotsa people have tweeted and re-tweeted about Stephen Randall’s post/mild rant about how the steady proliferation of smartphones will not – despite the naysayers – spell doom for digital signage and DOOH. It’s a great post as it walks through 10 well-reasoned points. And since not everybody keeps an eye on Twitter through the workday, …
DPAA media summit audience dominated … wait for it … by media people October 29, 2010 by Super UserIf you have been around this sector long enough, and attended enough events, you know that too often these things involve a lot of vendors and consultants talking to each other. Too few sellers, not enough buyers is a common source of frustration. I wondered how the Digital Place-based Advertising Association’s media summit this week …
