World's biggest digital signage screen switched on in Saudi Arabia December 9, 2010 by Super UserOh my. The OOH industry and its ADHD little half-brother DOOH have been slowly turning buildings into media facades using suspended print banners, transparent vinyl wraps, electronic boards and LED light curtains. Now a French company is marketing (and installing) technology, that really does turn a building into a media vehicle – with LED lighting …
Do we need more digital signage blogs? December 8, 2010 by Super UserPlacing my vested interests out there from the start, I write for a living. Among the kinds of writing I do for clients is ghost-blogging – with my name nowhere in sight and hopefully with enough guile that it is not evident I was the one pounding the keys. Yes, I could have business card …
Veterans’ tribute snugs displays in poignant granite slab December 7, 2010 by Super UserThis is pretty cool – a digital display embedded in a granite slab, as part of a memorial piece. The recently-unveiled Veterans Memorial at Lansing Community College in Michigan has 15 Christie MicroTiles snugged into a granite slab to honor and recognize local Medal of Honor and Distinguished Service recipients from the armed forces, spanning …
Follow The Money Dep't: IPG's forecast for 5.4% ad spend growth December 7, 2010 by Super UserOn the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis division. It says media companies will see 5.4 per cent growth in 2011, building to a total of $412 billion. More than 40 per cent of that is for video. As …
Follow the Money dep't: ZenithOptimedia says global ad spend still growing December 6, 2010 by Super UserMonster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the very wobbly shape of many of the economies thought to be driving that growth. In its ad spend forecast update for Dec. 2010, it says: After the surprisingly strong 4.9% recovery …
DOOH as a franchising scheme December 6, 2010 by Super UserThe DSE site published a news piece Friday about a Florida company, Eyeris TV, offering up a franchised scheme for hyper-local digital out of home ad networks. Never heard of the guys, but they got me thinking about the whole notion of setting up networks as franchises. Would it work and who actually makes money? …
Follow the money dep't: Local tops OOH spending December 3, 2010 by Super User1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with Q3 2009), and that adds up to $1.44 billion. The biggest chunk of money goes to the curiously-dubbed “Miscellaneous amusements and services” category, which cranks about $239 million, or 16.6%. That’s …
LG's US structure intact despite global switch-ups December 3, 2010 by Super UserThere must have been a bunch of speculation and uncertainty out there to prompt LG to issue a “News Alert” to effectively reiterate that nothing’s changed in its US display business operations. This just popped up in my Inbox: In the wake of reports about a global corporate restructuring affecting the LG Electronics Business Solutions …
Does your esteem company have the demand of digital signage? December 3, 2010 by Super UserDear Sir, How are you? I’m [someone from some company I have never heard of] Knowing that esteem company may have the demand of digital signage, take this opptunity, I’d like to introduce our company for you. We are manufacturer of digital signage, severing for marketing of all kinds of field. Show our product picture …
Montreal subway DOOH network using mime to drive eyeballs December 3, 2010 by Super UserPhoto kindly provided by Steve Faguy (Fagstein blog on Montreal) The company that has the digital screen network running in the Montreal subway system has a decidedly different approach to getting the attention of commuters – a mime. “Brandtertainment” firm FarWeb.tv and Metrovision (can’t find website) are using Didier Ze Mime, the main character of …
