420,000 sq. ft. media screen wraps stadium for 2022 Qatar World Cup December 2, 2010 by Super UserThe heart of someone handling Middle East sales inside Christie Digital probably skipped a beat or three today when news came along that Qatar won the bid for the 2022 World Cup. It is very far off, but what might get that person going – as well as anyone who sells high-end projection systems – …
DSE skeds another speed-dating weekend retreat December 2, 2010 by Super UserDigital Signage Expo’s organizers indicated in the wake of their first industry forum that they were going to do two of them in 2011 – one on each coast. The first one has now been announced – for May 15-18 in St. Petersburg, FL, at the Vinoy Resort and Golf Club. Peerless has already stepped …
How to be better at messaging and marketing for digital signage December 2, 2010 by Super UserI did a piece for Richard and the team over at Digital Signage Expo that should be good food for thought as vendors start their planning – if they’ve not already – for the upcoming trade show season. In a nutshell, actually give the messaging some deep thought. Too many vendors seem to just go …
Astral gets A marks for its digital billboards December 2, 2010 by Super UserMontreal-based Astral Out-of-Home has released some research findings from IPSOS about its 32 digital billboard faces running in Montreal, Toronto and Vancouver. The marks are all in the 80s, which I think still means straight As. Following the initial launch of the Digital Network in Montreal, Astral mandated IPSOS to assess the public’s perception regarding …
Content award entries double for DSE 2011 December 2, 2010 by Super UserRichard Leibovitz, editorial director of the DSE trade show and also the guy behind most of the educational components of the event, tells me the number of entries for its content awards have doubled this year, to roughly 100. More generally leads to better, and also adds some diversity. With every captain of the industry …
Capital Networks/Digimation release v4 software December 2, 2010 by Super UserToronto-based Capital Networks and its longtime software partner Digimation have been in this space for more than a decade, and are now into version 4 of its Audience platform. The companies’ press release reports Audience 4.0 puts a big focus on HD quality video output, and adds “smart, enterprise-level scheduling” that enables hyper-targeting down to …
Ghigliotty heads back to agency land; going out with bang December 2, 2010 by Super UserSaw this tweet last night from Stephen Ghigliotty, who’s been in and around the digital signage sector for a bunch of years … Accepted a great job offer today; ad agency here in Toronto with great clients. Looking forward to working across all media-TV, Radio, etc. Ghigliotty had been building up his ScreenVox specialty agency …
The Screen Forum professes its Love for Content December 2, 2010 by Super UserUK-based The Screen Forum has announced a new creative showcase called LOVE CONTENT, in collaboration with the communications agency SPAFAX. The program is intended to showcase, promote and celebrate the growing body of good work in the sector. Open to all – the aim of the Gallery is to provide a platform for creative teams to …
Do people want to watch TV out of home? November 30, 2010 by Super UserTurner Broadcasting and IndoorDIRECT have worked a content deal that will see the broadcaster’s broad portfolio of content available to run in some fashion on DOOH screens installed in some of the bigger quick-service and fast casual restaurant chains in the U.S., including McDonald’s, Wendy’s, Hardee’s and Carl’s Jr. Reports Adweek: The deal underscores the importance of …
RMG's CEO on 2011 as tipping point year. Really. Finally. November 30, 2010 by Super UserEvery year for what seems like a buncha years (save 2009), people in the the digital signage and DOOH sectors have done look-aheads and labeled the coming year as the tipping point – the big moment when the business gas pedal gets punched. Well … we know how that’s gone so far. But Garry McGuire, …
