Sign portal takes good, deep look at MGM Mirage's digital signage efforts December 16, 2010 by Super UserA piece up in SignIndustry.com about the MGM Mirage’s comprehensive digital signage efforts is worth a read. NEC must have bankrolled or supplied the case study-like piece, given the number of enthusiastic references to the vendor. But that doesn’t detract much from the solid information about the resort group’s operational approach to getting digital running …
A different take at peddling Colgate at the shelf-edge December 16, 2010 by Super User Having been somewhat less than enamored with whatever Colgate-Palmolive is doing in Canada with a shelf-edge merchandising screen that is all but invisible, it was interesting to see within a few hours a very different shelf-edge digital display peddling toothpaste pretty effectively in the UK. A company called I-Display has come out with a pretty …
How to sell digital signage into retail in 2011 December 15, 2010 by Super UserThe National Retail Federation’s SmartBrief newsletter has some interesting predictions from its membership about their plans and needs for 2011, with respect to in-store marketing and technology. NRF members provide some very useful clues for any software, display technology or content services company that goes after the retail sector. It may seem really obvious, but …
Panasonic joins the all-in-one bun fight with CoolSign/Haivision December 14, 2010 by Super UserPanasonic has done a partner deal with Haivision, the new owner of CoolSign, to market a “a complete digital signage solution for businesses that is easy to purchase, install and operate.” The solution combines Haivision’s CoolSign digital signage software platform, pre-configured on a powerful media player PC, and Panasonic’s professional LCD displays. This bundled digital …
Big brand, tiny screen, major digital signage fail December 14, 2010 by Super UserSo, some brand manager had the bright idea to market toothpaste right at the shelf edge with a display only as big as said toothpaste’s cardboard packaging. This was spotted by a reader (thanks, by the way) at a Walmart in Montreal, and there’s also video of this in the wild in Winnipeg. For those …
AMX releases TCO calculator. Great, but … December 14, 2010 by Super UserPro AV giant AMX has announced and released a total cost of ownership (TCO) calculator for digital signage installations. “The first such tool in the digital signage industry lets buyers compare digital signage solutions and evaluate costs, both fixed and recurring. The TCO calculator also serves as an education vehicle introducing new buyers to the …
Talent Pool: Digital signage software pioneer Drew Topel December 13, 2010 by Super UserPioneer is a term that gets used pretty liberally in this sector, but it actually applies to Drew Topel – who has been around digital signage for more than a decade and through circumstances out of his control is now looking around for a good new challenge. When Haivision acquired CoolSign this fall, the usual …
ANA on "devalued ad investments" on screens December 10, 2010 by Super UserThe Association of National Advertisers is going after TV networks that use the space created when standard-definition commercials air on high-definition feeds to run their own promos, reports MediaWeek. The ANA’s Television & Video Committee took TV networks to task for filling up the pillars to the right and left sidebars of standard-definition ad spots …
How digital signage and mobile can play nice: webinar December 10, 2010 by Super UserPreset’s wicked-smart David Weinfeld is doing a webinar for the Digital Signage Federation next week called Mobile and Digital Signage are Allies, not Adversaries. It’s Dec. 16 at 1 pm EST. The rise of mobile applications and smartphones shouldn’t stir fear in the minds of digital signage executives. It should enhance their optimism about digital signage …
The out-of-home TV advertising argument takes a hit December 10, 2010 by Super UserOne of the central selling propositions of digital out of home is that people are not watching as much TV and that those who do, have DVRs and fast-forward through the ads. Therefore, DOOH reaches people out of home, when there’s no remote control around to zip through those pesky commercials. The effect DVRs can …
