Adcentricity works research partnership for purchase intent-driven Digital OOH ad targeting April 12, 2011 by Super UserAdcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive consumer behaviors, psychographics and purchase intent data. The rationale is that media agencies and brands are typically fed limited consumer data like age, gender, DMA, and income, and it’s not enough. …
More consolidation: RMG lands exec airport lounge network April 11, 2011 by Super UserRMG Networks has acquired Executive Media Network Worldwide (also known as EMN), a Denver-based company that controls virtually all of the place-based video media assets in the U.S.-based frequent flyer lounges of United, Continental, Delta, US Airways, Alaska, KLM, Lufthansa and Air France. EMN also has rights to sell video media assets in the terminals …
OVAB's first Middle East meeting this week April 11, 2011 by Super UserOVAB Europe is officially expanding its footprint this week with an inaugural event for the Middle East-North Africa region set for Wednesday in Dubai. If that’s where you are based, the meeting is from 4-6pm at Eclipse, which I assume is a bar or restaurant in the Intercontinental Hotel at Dubai Festival City, a massive …
Zoom unveils data-driven programming for its big and growing health club network April 7, 2011 by Super UserZoom Media & Marketing sent an email blast around about its new “FlexCast” scheduling platform for the 3,500 or so health clubs where it is running programming. Developed by Zoom’s ClubCom division, the platform is a mechanism that helps tailor programming to venues while also developing deep profiles about each of those venues. Simply by …
Big OOH platform adds digital through signagelive integration April 7, 2011 by Super UserOn the heels of the VUKUNET-DOmedia partnership announcement comes word that a very well-established company on the out of home side of media management has done full integration with a digital signage platform. UK-based Key Systems has integrated its OOH media management software platforms with signagelive, which means a new tool called Digital Director allows …
Onestop's high school screen network back in discussion April 7, 2011 by Super UserThe digital screen network being pitched by Onestop Media (now owned by Pattison Outdoor) is still under active consideration by the Toronto District School Board, and was the subject of lengthy discussion last night at a board meeting. The board looked at a couple of motions, reports the Toronto Star, concerning the concept to put …
NEC decouples DS management platform from Vukunet; does partnership with DOmedia April 7, 2011 by Super UserNEC Display has gone a long way towards clarifying and advancing its Vukunet offer in the marketplace through a couple of announcements. The free VUKUNET CMS, or content management system, is now the NEC CMS. It still works with the VUKUNET platform, but it’s not part of the Vukunet family. It will now be called …
ABC does media sales deal for 7-11 Digital OOH network April 6, 2011 by Super UserFrom MediaPost: The DO marketplace is continuing to consolidate through new ad sales arrangements. Digital Display Networks reports ABC Regional Sports and Entertainment Sales will become the exclusive ad sales representative for DDN’s 7-Eleven TV network. The exclusive ad sales rep agreement will allow the 7-Eleven TV network to benefit from ABC’s existing client relationships …
CETW walking the talk, using customer engagement tools April 6, 2011 by Super UserThe Customer Engagement Technology World (aka CETW or CET World or the trade show formerly known as KioskCom) is coming up quick. Not going. Not because I don’t want to, but mostly because flights to San Fran from Toronto are freakin’ expensive for whatever reason, and rooms are definitely not at Lost Wages rates. The …
Artisan running Good, Bad and Ugly GlobalShop review April 6, 2011 by Super UserThis is interesting and quite clever. The Toronto merchandising and design firm Artisan Complete is doing a Globalshop Review on Friday, over lunch, at its studio at 331 Amber Street in Markham. We will walk you through a summary of this years Outstanding Merchandising Achievement Awards, highlighting the best design (and some bad) work from …
