Putting up a screen does not make you a medium: agency CEO April 18, 2011 by Super UserLast week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from very senior agency people. I’ve been going through my notes and think it’s worthwhile to dig a little deeper into what some of them had to say. First up is Connie …
Looking at the Digital OOH numbers game April 16, 2011 by Super UserThe MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching the live stream through the day was the network numbers game. Patrick Quinn of PQ Media did his thing on where the sector is at and going, and indicated there were …
Digital OOH's top networks driving half-billion ad exposures a month April 15, 2011 by Super UserNielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers for Q4 2010, released Thursday, says the “average minute audience” for adults 18+ across 12 participating networks was up nearly 250%, compared to the eight networks that were compared in Q4 …
German study suggest 3D advertising more effective April 14, 2011 by Super UserThe German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October 2010 study for Tridelity AG , which markets glasses-free 3D display technology, involved 312 people divided into two equal groups, all of them shown an ad spot done in either 3D …
Digital OOH Forum: The method behind Target's interactive gaming area April 14, 2011 by Super UserTrevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on how his firm used web design ideas and a lot of methodical R&D to come up with a better way of selling gaming console releases in Target. What they came up …
Digital OOH Forum: 2/3 of US networks have less than $1M revenues April 14, 2011 by Super UserWell I was merrily watching the live stream from New York from the comfort of my armed mountain compound high above Lake Ontario when the feed went kablooey (sorry for the technical term). Hopefully somebody grabs a hammer and beats the appliance back into cooperation. Before that happened, Patrick Quinn from PQ Media led things …
Insteo's Twitter visualizations used for Ulster election meet-ups April 13, 2011 by Super UserThis is pretty interesting. The U.K. digital marketing agency Blue Apricot is working with U-TV, or Ulster Television, on a series of special election Tweet-up meetings in Northern Ireland. The idea is that Ulster locals who use Twitter to talk politics can gather at these meetings, but also have a community at large, including politicians …
Four Winds takes pilot cruise with ferry system April 12, 2011 by Super UserDenver-based Four Winds Interactive has announced an interesting pilot program with the Washington State Ferries system that communicates with passengers while on the water and at the terminals. Currently installed on two two vessels and at the Seattle and Bainbridge Island terminals, the solution sends out important alerts and announcements through digital signage screens. The …
Groupe Viva takes on Quebec ad sales for Canada's biggest c-store network April 12, 2011 by Super UserMontreal-based Groupe VIVA has worked a deal with Toronto’s Pinpoint Media Group to sell the Quebec media inventory for the 550 Couche-Tard stores installed with Pinpoint screens. Viva also has access to extend Quebec buys into the stores in English Canada, which operate under the Macs banner. The chain has about 1,400 stores in all, and does screens …
DOOH4Relief Update: Numbers wanted; effort to continue and grow April 12, 2011 by Super UserIt has been a month since the Japan disaster and while the nightmare is far from over there – the nuclear accident now ranks at the same level as Chernobyl – it’s time to start looking at what was done at this end and what that means going forward. We know the DOOH4Relief spots that …
