17,000 people talking about signs this week … at a different show April 26, 2011 by Super UserHere’s something to think about … There are scores of companies and their staff attending the CETW show this week in San Francisco, talking about the more advanced aspects of the digital signage, digital OOH and interactive display sectors. Same week, there are 17,000 people in the sign industry wandering around the aisles of International …
Putting the social buzz in venues by going big April 26, 2011 by Super UserThink about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and the idea of making the buzz – the social stream of what people are thinking and talking about – the primary element of the visual landscape in those settings. When shoppers …
CETW in San Fran: Not there, but if I was … April 26, 2011 by Super UserThe tail-end of one big RFP and the front-end of another one I am starting to pull together for a client means there’s no way I can take a few days off to get all the way west to San Francisco for Customer Engagement Technology World, which starts today or tomorrow, depending on what you …
Sears Canada using Skype video and screens to drive fashion buying April 22, 2011 by Super UserSears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers to try on fashions and model them for friends or family, using Skype video calls. The move is part of the department store’s digital efforts to get adults younger than 45-years-old …
How we shop and spend, and how Digital OOH fits in April 21, 2011 by Super UserThe Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is based on research purely conducted in the United States, but as with a lot of this kind of research, it provides insights beyond those borders. The survey was conducted with some …
If you develop content in the digital signage sector, read this stuff! And yes, that's an order. April 20, 2011 by Super UserIf you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the software firm Wirespring and one of the truly smart people in this business. While some folks have built a name for themselves by grabbing any microphone in reach, Gerba has pretty …
First responder-focused digital signage network starts to roll April 20, 2011 by Super UserIt has to be at least three years ago, probably more, when I was in touch with a retired firefighter who was putting together a screen network targeting first responders in the U.S. and Canada. The idea was to put screens in all the firehalls and base stations and run relevant programming for them. The …
signagelive now lets clients run platform in language of choice April 20, 2011 by Super UserNew digital signage software releases don’t get a lot of play here because once I start doing that, I am opting in on relaying an unending torrent of stuff. But …. now and then stuff comes along that’s a little different or important. UK-based signagelive (note: I do some writing for them and CEO Jason …
DSA announces industry excellence award winners April 18, 2011 by Super UserThe Digital Screenmedia Association has announced its inaugural Industry Excellence Award winners, honors intended to recognize the best digital signage, mobile and self-service kiosk technology deployments across a variety of vertical market segments. The list below lists the winners and, nicely, provides the backgrounders on what the projects were about and point to videos so you can …
Silos make selling Digital OOH at agencies tough: agency CEO April 18, 2011 by Super UserTim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel at last week’s Digital OOH forum in New York. The panel was focused on the agency perspective on Digital OOH and what was needed to drive more activity. While the others …
