Advertising as immersive apps for Digital OOH and retail October 7, 2011 by Super User Suppose when you wandered into the subway or were hanging out at a transit stop that a nearby poster, humping that day’s hottest new smartphone release, caught your eye. There would be a beauty shot of the phone, and some brief but excited text hammering its biggest selling point. You’d remember that, maybe, and when …
RIP Steve Jobs October 6, 2011 by Super User In early 1984 I wandered up to, I think, the 7th floor of the old Eaton’s department store building in Winnipeg and found my way into the area where they were, honest, selling computers back then. I was a newspaper reporter in the ’80s, and doing some freelance writing on the side. The computer at …
Milwaukee grocer gets in-store digital right October 5, 2011 by Super User I have a local grocer I prefer. The prices are a bit higher, but it’s not a madhouse, and I know enough to stay away on Mondays when the 2 ft/hour walker and cane crowd is in for the 65-plus discount. What drives me slightly nuts, though, is walking the aisles and seeing their ghastly …
Newad adds NFC to Out Of Home ad poster network October 5, 2011 by Super User The Montreal-based out of home and digital out of home company Newad will be one of the first media companies in North America to add Near Field Communication (NFC) technology to its network of ad posters, starting in the new year with NFC chips embedded in some 200 backlit poster boards at Canadian college campuses. The chips …
New content hub launched for Digital Out Of Home business October 4, 2011 by Super User The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of home media, and not about much or any of the technical stuff that makes it tick. And then get the writing done by people who have things to say, but don’t …
Global ad spend up, but down in N. America, Europe: Nielsen October 3, 2011 by Super User Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in the big markets of North American and Europe. Nielsen says ad revenue dropped in Q2 in 16 out of 36 global markets – the first big decline since the Q3 2009 …
iGotcha gets big high profile in Montreal Gazette October 3, 2011 by Super User The Montreal Gazette, that city’s primary English language daily, has a nice, lengthy business profile piece this morning about iGotcha Media, which has been involved in digital signage and Digital OOH for a bunch of years. The piece talks about how the company got past the sudden death of one of its co-founders, Michael Terni. …
DPAA beefs up board with three new members October 3, 2011 by Super User The Digital Place-based Advertising Association has bulked up its board with more than a bit of a who’s-who of the Digital OOH advertising space. The board now has 10 members with the addition of: Michael Bush, CEO of NTN Buzztime; Garry McGuire, CEO of Reach Media Group; and Dominick Porco, CEO of Adspace Networks, Inc. …
Printing biz changes partners; now dancing with DSF October 2, 2011 by Super User The Specialty Graphic Imaging Association, aka the printing business, appears to have changed dance partners for its annual trade show coming later this month in New Orleans. The SGIA Expo had, in 2010, a focused industry zone that was pulled together with the Digital Screenmedia Association. This year, there is a zone once again but …
Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH September 30, 2011 by Super User Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based on “accelerated gains in traditional OOH and the continued roll-out of digital OOH screens and signage.” That’s the word in the new omnibus media and communications industry forecast by Veronis Suhler …
