DSE breaks out content efforts in new DS Connection portal October 12, 2011 by Super User The Digital Signage Expo folks have broken out their editorial efforts into a new, dedicated website called Digital Signage Connection. It took a lot longer to come together than I think was planned – seems to me this was promoted as coming real soon back at the DSE show – but the finished product is …
rAVe: InfoComm survey suggests AV economy still healthy October 12, 2011 by rave InfoComm’s October 2011 Economic Snapshot Survey indicates that the market is stable, but not quite as rosy as AV dealers and design consultants predicted. The most recent InfoComm Performance Index (IPI) is 68.0, indicating that the AV industry has been experiencing sustained stability for the past six months. This index falls short of the 72.7 …
DPAA releases final line-up for next week’s media summit October 12, 2011 by Super User The agenda has been firmed up for next week’s Digital Place-based Advertising Association media summit in New York. It’s part of a pretty substantial Digital OOH week in the city. There’s the two-day Digital Signage Investor Conference, chaired by DailyDOOH blogger/shit-disturber Adrian Cotterill and Steve Nesbit, who has been around this sector about as long …
rAVe: A paper-thin poster AND speaker October 11, 2011 by rave Editor’s note: With speakers already very small (think tablets) there may be limited application for this in OOH and Digital OOH settings, but it is nonetheless pretty slick. A poster showing a traditional loudspeaker that can play real music was launched this week by the designer http://www.finnmagee.com. The poster is one of the first HomeAV products …
Walmart goes hyperlocal on screens with deals and content, but … October 11, 2011 by Super User Walmart is launching new messaging technology that localizes marketing messages based on what’s going on in the area and things like the weather. Sound familiar? Sure, it sounds like database-driven digital screen content. Yay! Except the screens, in this case, are PCs, tablets and smartphones. The retailing giant has announced the My Local Walmart Facebook app, …
Consolidation: Newad takes on competitor’s ad sales October 11, 2011 by Super User Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By taking on BarNet’s screens in some 140 clubs in Canada’s biggest cities Newad more than doubles its digital sales footprint to some 1,300 screens targeting a decidedly young, hip and heavy-spending …
rAVe: Future of Display is Shaped: Mitsubishi’s Semispherical OLED Display October 11, 2011 by rave Ask yourself about “shape of the future” in displays and the natural conclusion is that once displays go flatter and flatter, the next direction is shape-changing. This June, Mitsubishi Electric created a semispherical OLED display called Geo-Cosmos for Japan’s National Museum of Emerging Science and Innovation. Now the concept has developed further with a prototype …
Forrester Research to talk mobile engagement in DSA webinar next week October 11, 2011 by Super User The Digital Screenmedia Association is running a webinar next week looking at mobile strategies and opportunities and featuring Julie Ask of Forrester Research. The Oct. 18th timing is slightly curious, and unfortunate, as the Strategy Institute has its conference on in NYC at the same time and others will be on their way to that city …
GoGo getgets lotto machine giant as ad partner October 11, 2011 by Super User The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and win some business – for the simple reason that lottery points of sale tend to be counted in the 1,000s, not the dozens or 100s. One of the ways in would …
New VW tears things up in digital, static and augmented reality OOH effort October 7, 2011 by Super User ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that also layers in mobile, augmented reality, online and social media. The campaign involves static and digital boards now running at Toronto’s Dundas Square (that city’s Times Square) promoting the 2012 VW …
