Nielsen confirms the obvious, or is there more to it? September 30, 2011 by Super User Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing the ad on TV. My initial reaction was, “Well … yeah. Of course.” But I also thought, there had to be some reason Nielsen, working with Google, had looked into this. …
DPAA Media Summit agenda firmed up September 29, 2011 by Super User The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like the looks of this event because precious little microphone time is allocated to sponsors. That means the risks of some VP Sales or Chief Something Officer going rogue and pitching his …
DPAA reports fast ad revenue growth in sector in first half of 2011 September 28, 2011 by Super User The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the United States, based on sales figures coming in from members and non-members. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, says a release today, advertising revenue …
ComQi works shopper insight deal with UK’s Path Intelligence September 28, 2011 by Super User The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers moves around malls and big footprint retailers. Path Intelligence passively tracks and logs how mobile phone users move around an enclosed environment, sort out the patterns on where people go, when …
Brawn’s volunteer work cited by InfoComm September 28, 2011 by Super User The pro-AV trade association InfoComm International has cited one of the more omnipresent names in this sector – Alan Brawn – for his volunteer efforts. The consultant and educator (he and his son, among many things, do those Digital Signage Experts Group sessions that seem to be part of most sector trade shows) has been …
Coke bottles – Ohmigod! – floating in mid-air!!! September 28, 2011 by Super User For some reason, I go into some rapid eye-blinking state when I read and re-read the key pitch line for this new company: 9D Media is the world’s first “Glasses-Free” 3D Digital Out of Home Signage Network, purely focused on reaching the Hispanic consumer. There’s a network now that JUST does autostereoscopic 3D? And it only …
DSA and CETW plan pre-show mixer in NYC September 27, 2011 by Super User CET World is coming on pretty soon in New York, and the Digital Screenmedia Association – which has close ties to the trade show – is planning a mixer on Nov. 8, the night before the show’s doors open. The DSA’s Crown Awards will be announced at the function. The venue is yet to be …
Pennsylvania’s goofy wine kiosk program gets corked for good September 27, 2011 by Super User The word out of Pennsylvania is that the state liquor board’s wondrously dumb self-service, digital signage-topped wine kiosk program is done. Reports Penn Live (via Self Service World): The Pennsylvania Liquor Control Board says its one-year experiment with wine vending kiosks at grocery stores is over because of a dispute with the contractor. The Liquor Control Board …
New ad serving technology raising privacy concerns September 27, 2011 by Super User If you use or have an interest in – pro or con – video analytics technology used to count audiences and intelligent serve ads on screens, you should read this piece in PC World that explores the debate about online ad-serving and personally identifiable information. The piece looks at the big investment Microsoft and other …
Digital OOH In The Works For Astral Media September 27, 2011 by Super User We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but I’m not sure it happens all that much. It helps, however, when a media company dominates a major market and has control over multiple mediums. Up the road in Montreal, Marketing …
