A wind turbine that would double as a digital billboard October 15, 2011 by Super User Spotted on EarthTechling via TechCrunch: The guys behind the Segway, but more to the point a pile of life-improving medical devices, have applied for a patent for a wind turbine that would double as a sort of digital billboard. Reports Earth Techling: Although the patent application (by DEKA Research) talks some about the power-producing possibilities of …
Kinda cool, sorta pointless retail interactive October 14, 2011 by Super User I am not in the camp that believes in doing stuff just because it’s sorta kinda cool. I think they should actually make something better – even if it is just an overall experience. That’s why I can’t muster a lot of enthusiasm for an interactive merchandising thing (as spotted in Engadget, and where this …
DigitalOOH: Dynamic media is the future, says Coke’s marketing head October 14, 2011 by Super User I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications for a little company called Coca-Cola. Wendy Clark went through a bunch of things during her chat with the people attending a NYC ad conference, but she spent a bit of …
Free grocery data in aisle two October 13, 2011 by Super User If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has developed and made available what it describes as the “First Robust Open Source API For The Grocery Industry.” When we built AisleFinder we realized a couple of things: 1. Supermarket and …
rAVe: Multitouch debuts 55-inch multi-user touch display October 13, 2011 by rave The Finnish firm MultiTouch has announced the introduction of what it is calling the world’s largest integrated multi-user LCD multitouch display, the MultiTaction Cell 55. The product, a 55-inch display, is the first to emerge from the company’s new software and hardware platform for large-scale multitouch LCD displays, MultiTaction. It can track unlimited touch points, including hands, …
Subaru Canada turns on national digital signage network in dealerships October 13, 2011 by Super User I just leased a Subaru Forester (quite a revelation – a crossover vehicle with no blind spots!) and I did notice, off at the service counter, a digital signage network of some kind running content. It looked reasonably good (though cinema format video in 16:9 screens). But the process of leasing the vehicle and driving …
Luxury retailer Fresh builds big digital into flagship store’s design October 13, 2011 by Super User A couple of years ago I was dealing with a cosmetics retailer that wanted to do a big display wall in the store, but didn’t want to use display panels because of the seams. Well, I said, you could do projection but that’s not going to work well from the front, but it would be …
Canadian ad giant Palmer helping guide Digital OOH firm October 13, 2011 by Super User I see a lot of press releases in a day and by necessity skip through them pretty quickly. It took a second pass through a releases late yesterday for me to pick up that, “Oh, it’s THAT Frank Palmer.” A Vancouver-Whistler company called RTOWN Communications – which has a hotel and resort in-room TV channel, …
RMG adds “business celebrity” Hayzlett to board October 12, 2011 by Super User RMG Networks have added something of a business celebrity – but one with some actual street cred – to its board of directors. Jeffrey Hayzlett is the author of the business bestseller The Mirror Test and a former CMO for Kodak. He is now CEO of The Hayzlett Group. “Jeffrey is a marketing celebrity and …
rAVe: Videotel Markets DVD Player for Digital Signage October 12, 2011 by rave Dubbed the HD2600, Videotel’s latest DVD player outputs 720p (and up-scaled 1080p) via HDMI and includes DS features such as auto starts, auto plays and auto repeats even after a power loss. This is an interesting concept for a low-cost DS system, but presents a management issue as changing content requires someone to change the …
