The Blurring Lines Of Digital Signage December 18, 2011 by Super User A press release that moved the other day got me thinking about the ongoing question about what one might logically call digital signage, and what’s really something else. When I first saw an image for VendScreen, I assumed what I was looking at was the digitally-faced front of the whole vending machine. In fact, it’s …
Japanese Vending Machine Tests Transparent LCDs, Video Analytics December 16, 2011 by Super User [youtube id=”8pPCIPHTe3M” width=”600″ height=”350″] The Japanese tech news site DigInfo TV has a post and video up about a concept involving a transparent LCD, vending machines and video analytics. This concept model for a next-generation vending machine, which features a see through display, is being developed by Sanden, a large manufacturer of vending machines, in …
Opera goes holographic using projectors, transparent film December 16, 2011 by Super User This is pretty interesting. There have been virtual and augmented fashion shows using transparent film and projectors, but I’ve never heard of a holographic opera. The projector giant Christie has a case study up on its UK site about a virtual opera, written by Franco Battiato to honor the 16th century Italian philosopher Bernardino Telesio. …
Hyundai Projection-Maps Classic Miami Hotel For Car Promo December 15, 2011 by Super User [youtube id=”7hUbV8VNYEQ” width=”600″ height=”350″] The whole 3D projection mapping thing is starting to get commonplace, and some of the stuff I have seen lately on videos has been pretty much shrug-inducing. However, while there are projects where creative takes a backseat to technical execution, there are also some very good ones still popping up. Consider …
Outcast Plugs In Early, Really Early, To EV Charging Station Market December 15, 2011 by Super User Here’s an interesting business model exercise: figure out whether there is an advertising rationale for being on electric vehicle charging station screens. Gas pump Digital OOH network guys Outcast have announced a deal to sells ads on screens on Blink electric vehicle (EV) charging station in the U.S. “In partnering with Outcast, a leader in …
Brand Activation Summit Set For Toronto In April 2012 December 14, 2011 by Super User The Strategy Institute is having another run at a digital media conference at its Toronto home base – with a Digital Brand Activation Summit set for April 25-25 of next year. Brand activation is one of those terms that can mean anything and nothing, and the conference company tosses in the event summary lots of other …
Guest Post: Is Digital Signs and Displays For Dummies really a “Reference for the Rest of Us?” December 14, 2011 by Thomas Fraser-Bacon
ScreenReach Testing Mobile Shop And Buy With PayPal December 13, 2011 by Super User [youtube id=”jsP0oDaYi9I” width=”600″ height=”350″] My friends at interactive mobile start-up ScreenReach have a very intriguing trial project underway with online payment giant PayPal, effectively bridging media on shop windows with a mobile app consumers can use to browse and buy product even when the stores are closed. As reported on The Next Web, “An interface …
Ad Business Going Mad About Meta Data December 13, 2011 by Super User Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time will find this interesting. MediaPost is reporting how Madison Avenue’s top trade associations are formally making a push to standardize metadata into the creative production process, with the goals of reducing …
Is 0.5% Engagement A Measure Of Success? December 13, 2011 by Super User A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get kids to dance with virtual penguins – so I skipped on by it. But Barnaby Page at ScreenmediaMag.com read the release more carefully and got his calculator out – and made …
