Hofflander Latest To Saddle Up January 3, 2012 by Super User Saddle Ranch Digital has hired industry consultant Linda Hofflander as Chief Strategy Officer for the content company. Hofflander signs on after a stint running her own consulting thing, called The Handa Group, and after stints with Wireless Ronin and John Ryan. She’s in Minneapolis and I assume that’s where she stays. From what I know of …
Raffi Vartian Hooks Up With signagelive January 2, 2012 by Super User This was done weeks ago, but the official word is now out that UK-based signagelive has hired on Raffi Vartian to build up the company’s business in North and South America. Raffi has been around the space for several years, first on the proximity marketing side with his own BlueTooth-based startup and then the last …
2011: Good, Bad and Fugly (Part 3) December 30, 2011 by Super User Part Three: The Fugly Content Is One Fugly King The majority of the creative running on screens in this sector is crappy because the good stuff costs real money. Usually BIG money. The best and brightest creative minds aren’t paid $20/hour and hired straight out of some two-year technical college. They work at agencies and …
2011: Good, Bad And Fugly (Part 2) December 30, 2011 by Super User (Link to Part 1: The Good …) I’m going to look more at trends, as opposed to calling out people, organizations or projects. That serves no particularly good purpose. But let’s just say the environment is target-rich. Common Sense The other day, I was standing outside one of those mall body lotion shops that seem …
2011: Good, Bad and Fugly (Part 1) December 29, 2011 by Super User I wasn’t going to do a 2011 look-back thing because frankly, I operate in a little bit of a bubble in my home office and live bait shop, and don’t get out to see enough that I could tell you what really was the best and worst. How do you see everything, or even a …
Happy Holidays December 23, 2011 by Super User I wrote up a Dear Santa thing this afternoon, just like last year’s letter. But after reading it through a couple of times, I decided Mr. Crankypants needed to get spiked. Not enough love. Too much “For Pete’s sake smarten up!” So, have a great holiday break if you get one. I hope 2012 is …
Congrats To Brian Ardinger, Dad Again December 22, 2011 by Super User Congratulations to Brian Ardinger, a Sr. VP at the software firm Nanonation and president of the Digital Screenmedia Association. He tweeted this afternoon about the birth today of his new son, Bodie Graeme, 8lbs, 20.5 inches. From digging around quickly online I see Bodie already has a big sister, Lily.
New Twist? – Digital OOH Network’s Content Goes Online December 21, 2011 by Super User No end of content has been pulled from other mediums to populate digital signage screens – from newspaper headlines turned into (ugh) news tickers to snippets of broadcast and online TV. But I can’t recall much, at all, going in the other direction – with content produced for a digital screen network finding its way …
NBC Selling Other Half Of NYC Taxi Fleet’s Screens December 20, 2011 by Super User A few weeks after the company that has media rights on roughly half the officially sanctioned taxis in New York announced a media deal with a TV network, the other company that has the other half of the cabs announced its own media deal, with a different TV network. If any situation screamed merger/acquisition, it’s …
E-paper display now supports full video and color December 19, 2011 by Super User [youtube id=”G7SUv9Jd490″ width=”600″ height=”350″] We’re starting to see digital merchandising products come on the market that can last a full retail day on a lithium battery, and then get recharged overnight. The attraction and need is getting digital in places where power is not available or requires ugly power cord runs or drops. So what …
