The DPAA’s media summit is on in NYC and there are some encouraging signals from the event.
First, the novelty of a year ago of tweeting from events is now getting to be the norm. Graeme Spicer of NEC and Stu Armstrong of EnQii are both tweeting, as are others I expect. Use the hash tag #DPAA.
Second, despite seemingly little or no publicity the hall is crowded and almost 300 people had pre-registered.
Third, the DPAA has changed its membership fee structure to one that is revenue-based. The old set-up was way too pricey for most start-up media companies.
Fourth, you know the industry is starting to mature when PRN does an upfront (promotional/pitch event of its programming plans) the night before and has the Barenaked Ladies as the live band. They’re not as big as they once were, but’s still a big, expensive act for a party.