Shuttle Joins Skinny Digital Signage PC Pack January 10, 2012 by Super User Shuttle has been around for ages with smallish PCs that are about the size of toasters – good for tight spots in an equipment cabinet or up on a shelf, but still to big and bulky to attach to the back of a display panel. I see from the blizzard of press coming out of …
Updated: HTML5 Now Finding Its Way Into Digital Signage January 9, 2012 by Super User Taiwan-based computing device manufacturer IAdea has announced a set of media players that support the rapidly emerging HTML5 content standard – with the company suggesting broad industry adoption of HTML5 will lower content creation costs and power highly dynamic programming on low-cost boxes. The company has announced three networked “XMP” playback devices it says are …
ComQi Builds “Magical” Mirrors Into Offer January 9, 2012 by Super User I don’t know what is all that magical about putting a three second delay on a video signal, but ComQi is describing its integration of an interactive solution called delayMirror as a “magical experience” for shoppers. The technology and concept is actually more than a decade old, with its roots in the Interactive Institute Stockholm, …
Interactive retailing, circa 2001, still being applied today January 9, 2012 by Super User Google Alerts flagged a story for me the other day about an interactive retailing thing in a Prada store in New York, and my first reaction to it was surprise that the technology looked so clunky. Then I realized the story was from 2001, not 2011. Digital Wellbeing Labs has a case study up about …
Pattison Onestop Teams With National Film Board of Canada For Unique Digital OOH Content January 6, 2012 by Super User Pattison Onestop continues to do some decidedly different things (yay!) with programming on its big screen network in Toronto’s subway system – the latest being a collaboration with the famed National Film Board of Canada. The HIGHRISE/ONE MILLIONth TOWER project (their CAPS, not sure why) is a multimedia program that includes video running on platform screens …
DSF’s New Industry Glossary Strangely Familiar January 6, 2012 by Super User I’ve got waaaay better things to do than forensic investigations, but I was mildly curious when the Digital Signage Federation issued word this morning that it now has an industry glossary up on its website. Didn’t the evil arch-enemy Digital Screenmedia Association already have a glossary, I recalled. It does. So I looked at the …
QR Codes Still A Mystery To Most, Even Those Who Do Scan January 5, 2012 by Super User Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As it turns out, only 1 in 5 people knew what they were and of those who did and have actually whipped out their smartphone and scanned, nearly 3 in 5 did …
Domino’s UK Launches AR-driven Poster Campaign January 5, 2012 by Super User This is one of those applications of something that I could effectively argue for and against in a debate. A spotted in AdWeek, which saw it in PSFK, the pizza chain Domino’s has developed with Blippar a mobile ordering app for the UK market and is using augmented reality as part of the cool factor marketing …
48-Screen “Social Tree” In Singapore January 5, 2012 by Super User This is a little after the fact – and I vaguely remember seeing a Tweet over the holidays about it – but nonetheless, here is word about a nice project in Singapore developed to promote the Heineken beer brand. The Social Tree was an 11-metre tall faux Christmas tree erected under a canopy at Singapore’s …
UCView Debuts Entry-level Platform January 4, 2012 by Super User LA-based digital signage software firm UCView has joined the ranks of companies competing for the entry-level to mid-sized business market with a bundle billed as dead-easy to fire up and start using. One element of the pitch behind the SignEdge bundle – player and software – is that activating and using the platform for the first …
