Wraparound LED Creates Animated 10-Foot Wine Bottle For Retail Marketing November 11, 2024 by Dave Haynes This is a hard to miss in-store display that was developed, very obviously, to market a wine brand – developed by UK-based specialty Display solutions Display Innovations. The set-up is flexible 2mm pixel pitch GOB LED (Glue On Board, meaning that the light packages are protected by an epoxy coating). The LED wraps around the …
Specialty Display Firm Praevar, Best Known For High-Bright LCDs, Goes Green With E Ink Posters October 22, 2024 by Dave Haynes A Toronto company known very much for its high-brightness outdoor LCD displays has taken a distinct pivot into e-paper poster displays that consume a fraction of the power. The specialty display manufacturer Praevar has started marketing a 32-inch ePoster based around the E Ink Spectra 6 display, aiming the product at indoor advertising and retail …
Spreading Festive Cheer And Driving Sales With In-Store Digital Signage Technologies: Spectrio October 9, 2024 by Dave Haynes SPONSORED CONTENT By Ron Levac, Spectrio The holiday season is a critical time for retailers – with the period between October and the end of December often called the golden quarter for sales. A successful holiday season can make a retailer’s year, while a poor one can lead to losses, cash flow problems, and excess …
Mexican Sam’s Clubs Using Floor Projections To Promote Brands October 1, 2024 by Dave Haynes Cavernous retail warehouse stores like Costco and Sam’s Club don’t tend to have the best sightlines for using big digital displays because of the concrete floor to metal ceiling shelving units that sit above eye-level shelves, so one workaround is using projectors to put media on the floor. That’s what Walmart-owned Sam’s Club is doing …
GSTV Partners With Gas Station Payments Tech Firm Invenco On Retail Media Offer October 1, 2024 by Dave Haynes The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments technology for many of the gas stations across the U.S. – offering up what the companies call a unique, branded media experience. Engage Media Full-Service will offer fuel retailers the ability …
Ambitious New Pop-Up Store On London’s Oxford Street Borrows On Nearby Outernet London’s Visual Scale September 30, 2024 by Dave Haynes Something that might be described as a pop-up retail version of the immersive, LED-driven Outernet London attraction is opening soon just a couple of blocks away, on the UK capital’s busiest high street. Future Stores will fill the Oxford Street-facing ground floor of a commercial block, using big entryways and curtain wall glass to give …
Physical Stores Next Big Canvas For Media: Acosta Group Research September 27, 2024 by Dave Haynes While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail media network, the big retail-centric consulting and services firm Acosta Group suggests physical stores and the screens in them represent the next major retail media channel for brands. “The physical store …
IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media September 23, 2024 by Dave Haynes As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some standards and guidelines, and the US-based Interactive Advertising Bureau and its European entity have released the first industry definitions and measurement standards for in-store retail media. Retail media networks (RMNs) as …
Scala Organizes Set Of Retail Media Networks “Masterclasses” For Big EU Digital Marketing Expo August 30, 2024 by Dave Haynes STRATACACHE CEO Chris Riegel has funded and has his people organize and run a pair of well-attended and reviewed retail media conference days tied to retail shows like NRF in New York, and his team is at it again with a half-day schedule of “masterclasses” next month at Dmexco, a big digital marketing expo and …
Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers July 31, 2024 by Dave Haynes The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and offers to shoppers when they’re in shopping mode inside bricks and mortar stores, but retail giant Walmart is taking the interesting step of opening up its in-store screens inventory to non-endemic …
