Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions July 12, 2024 by Dave Haynes A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, though enthusiasm is necessarily tempered by how almost all of the ad spend is going to online, mobile and social. The spend on screens in stores is estimated to be less …
ATM-Topper DOOH Network In U.S. 7-Elevens Rebrands As C-StoreTV; Partners With Vengo As Media Sales Arm July 11, 2024 by Dave Haynes A Digital OOH network that has screens in some 8,500 7-Elevens across the US has rebranded as C-StoreTV, and engaged Vengo as its media sales arm. C-StoreTV is rolled into the 60,000 screens Vengo markets across the U.S. and in the U.K., more than half of that in retail. Vengo started out with ad screens …
Walmart Canada Testing LCD Ribbon SmartShelves That Show Pricing AND Consumer Reviews June 27, 2024 by Dave Haynes Walmart’s Canadian operation is running an interesting trial program at its biggest store in the country – using LCD ribbon displays in the crackers section of the grocery department as digital price tags, but also as product reviews. The crackers section has 28 feet of ribbon displays, and pulls consumer product reviews – let’s assume …
PRN Plans 100+ New Retail Media Networks Jobs In Owner STRATACACHE’s HQ City June 25, 2024 by Dave Haynes Premier Retail Networks (PRN) says it will be creating more than 100 jobs by opening a new “Sales Center of Excellence” that will be geared to rolling out and supporting in-store retail media networks in the U.S. and globally. The PRN Sales Center will be located in downtown Dayton, OH, which also happens to be …
Spectrio Plans Big Presence For InfoComm In Las Vegas, Both On Trade Show Floor And For Social Events June 7, 2024 by Dave Haynes Spectrio has a big presence planned at InfoComm next week in Las Vegas, taking customers and business partners through an exhibit hall stand filled with the latest digital signage and experiential retail technologies, and sponsoring several of the most in-demand social events during what is North America’s largest pro AV trade show. From PR: Spectrio …
STRATACACHE Announces 2nd Acquisition In 24 Hours – Toronto’s Dot2Dot Communications June 4, 2024 by Dave Haynes It is apparently M&A Day around STRATACACHE HQ, with news of a second company added to the larger business family – the small Toronto-area solutions provider Dot2Dot Communications. This is on the heels of STRATACACHE announcing its acquisition of the German services provider MasterPoint. The connective tissue with this new deal is quite strong and …
STRATACACHE Adds European Retail Services Capabilities Via Acquisition of German Firm MasterPoint June 4, 2024 by Dave Haynes STRATACACHE has sorted out how it can expand its retail media network activity in western/central Europe, acquiring a Cologne, Germany company that specializes in digital signage systems integration, operation and field services. The Dayton, Ohio solutions company has acquired MasterPoint, giving the company an experienced team of project managers, technicians, engineers and installers to work …
Does This In-Aisle Digital Marketing Display Set-Up Go Too Far? May 31, 2024 by Dave Haynes It would be interesting to get a read on the measurable impacts – sales, obviously, but also things like brand awareness – for this digital in-aisle display set-up in the UK, spotted on Linkedin, for a brand that’s marketing and merchandising what they call crisps over there. Tactics like putting screens right at the shelf-edge …
Dise – InfoComm 2024 Digital Signage Industry Mixer Sponsor Profiles May 28, 2024 by Dave Haynes InfoComm is in just a couple of weeks in Las Vegas, and Sixteen:Nine has partnered with Experience United Social Club to run what is a very sold-out networking event. This one is at a darts-themed bar called Flight Club, in the Palazzo complex. There will will be a little discussion about what was seen on …
Video: Glitchy Creative Draws Shopper Eyes To This Digital End-Cap Fixture May 27, 2024 by Dave Haynes This is an interesting digital end-cap – or what the vendor calls e-shelf – going into an apparel retailer in Israel. I like it because it effectively uses LCD ribbon strips as well as a larger “bar-type” stretched LCD on the top. The end-cap is intended to do a lift and learn thing that triggers …
