UK Electronics Retailer Currys Expands Its “Connected Media” Network To Almost 300 Screen-Filled Stores January 15, 2025 by Dave Haynes UK electronics retailer Currys is happy enough with what it has been seeing from its retail media network that it is expanding the footprint across its full estate of almost 300 stores in the UK and Ireland, with each of the stores typically having 100+ screens. The expanded Currys Connected Media network is a partnership …
NRF, STRATACACHE Hoping To Draw As Many As 1,000 For Retail Media Conference This Weekend January 7, 2025 by Dave Haynes STRATACACHE is again working with the National Retail Federation on a full education day on retail media networks ahead of the organization’s annual retail tech trade show in New York. The one-day conference held for the first time last year pulled 400+ people and STRATACACHE CEO Chris Riegel says this year they collectively hope to …
CRI Enhances AdLogic Retail Media Networks Platform Ahead Of NRF January 7, 2025 by Dave Haynes Creative Realities has evolved the retail media networks-focused AdLogic platform it picked up through its acquisition of Reflect, adding a new CPM+ module that it says enables advertisers and publishers to plan, manage and optimize campaigns in physical stores seamlessly and within a unified AdTech stack. “Retail Media Networks are reshaping the advertising landscape, and …
Midwest Grocer Hy-Vee Opts In On Grocery TV Platform For In-Store Media Network; While Appearing To Opt Out On Samsung’s VXT December 18, 2024 by Dave Haynes This is intriguing – the Midwest US grocer chain Hy-Vee has announced a partnership with the in-store media network Grocery TV to deploy what it says could be 10,000+ screens across more than 400 stores. That big roll-out comes a bit more than a year after Samsung made a bunch of marketing noise about Hy-Vee using …
STRATACACHE’S Chris Riegel Details Opportunities And Deadly Sins Of In-Store Retail Media December 16, 2024 by Dave Haynes If your company is chasing the retail media networks dream in some fashion – as a vendor, operator or even a brand – this podcast is well worth a listen. It is a nearly one-hour long interview with Chris Riegel of STRATACACHE, talking about the state of retail media networks, its scale and possibilities, and …
Most Retail Media Networks Will Fight For Ad Spend Table Scraps In 2025: eMarketer Forecast December 3, 2024 by Dave Haynes The wave of retail media networks launched in the U.S. and elsewhere in the past couple of years may soon start washing back out to sea, as industry watchers see far too many smaller networks fighting for the limited retail ad spend dollars not going to Amazon and Walmart. The market research firm eMarketer says …
Drink Marketing Effort In UK Tescos Manages To Put A Big Display, In Front Of A Big Display December 2, 2024 by Dave Haynes This is an in-store interactive marketing campaign that pairs a sampling station with an augmented reality display that makes willing shoppers into one of the two main characters from the new Wicked movies, and the thing that catches my eye most is how this set-up is pretty much blocking out the big, expensive aisle-end display …
Scala Opens First Of What It Says Will Be Several Satellite Showrooms Across Europe November 27, 2024 by Dave Haynes There’s nothing unusual about digital signage CMS software companies having showrooms, but they’re almost always located somewhere in the head office building. The CMS software firm Scala does that, with a showroom space in its European head office in the Netherlands, but now it is also opening showrooms in regional locations – the first one …
Grocery TV Says New Tie-Up Pushes Its Retail Media Network Footprint Past 5,000 Stores November 21, 2024 by Dave Haynes Austin, TX-based start-up Grocery TV says a new deal with an east coast US regional grocer will get the company’s overall installed base past 5,000, involving about 100 different grocers. The new deal is with Redner’s Markets, an employee-owned regional grocery chain with 44 stores across Eastern Pennsylvania, Maryland, and Delaware. Redner’s will leverage Grocery TV’s in-house technology …
PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain November 14, 2024 by Dave Haynes Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads on screens in Basic Fit, Europe’s largest fitness chain. The deal is PRN’s first retail media contract across the Atlantic, involving more than 5,000 digital signage displays in more than 850 …
