New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers February 27, 2024 by Dave Haynes I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do – as iceboxes are pretty much standard in groceries and convenience stores. So it was inevitable that someone would look at those big old units and decide they’d be enhanced by …
LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery February 27, 2024 by Dave Haynes Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for the global brand Nestle by Saudi Signs Media, an OOH media company based in Jeddah. What I like here is can’t-miss visual dominance of these things, as well as the way …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
Another Company Takes Stab At Getting Shopping Screens On Shopping Carts Beyond Pilots February 23, 2024 by Dave Haynes The idea of attaching a small flat screen to shopping carts used in big box groceries and mass merchandisers has been around and tried for 15-plus years, and it has never really gone anywhere. But much has happened through those years, and there are companies continuing to take shots at getting widespread adoption in retail. …
What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot February 22, 2024 by Dave Haynes News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail media networks, and the answer is both not much and probably quite a lot. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts …
