IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media September 23, 2024 by Super User As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some standards and guidelines, and the US-based Interactive Advertising Bureau and its European entity have released the first industry definitions and measurement standards for in-store retail media. Retail media networks (RMNs) as …
Scala Organizes Set Of Retail Media Networks “Masterclasses” For Big EU Digital Marketing Expo August 30, 2024 by Super User STRATACACHE CEO Chris Riegel has funded and has his people organize and run a pair of well-attended and reviewed retail media conference days tied to retail shows like NRF in New York, and his team is at it again with a half-day schedule of “masterclasses” next month at Dmexco, a big digital marketing expo and …
Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers July 31, 2024 by Super User The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and offers to shoppers when they’re in shopping mode inside bricks and mortar stores, but retail giant Walmart is taking the interesting step of opening up its in-store screens inventory to non-endemic …
Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions July 12, 2024 by Super User A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, though enthusiasm is necessarily tempered by how almost all of the ad spend is going to online, mobile and social. The spend on screens in stores is estimated to be less …
ATM-Topper DOOH Network In U.S. 7-Elevens Rebrands As C-StoreTV; Partners With Vengo As Media Sales Arm July 11, 2024 by Super User A Digital OOH network that has screens in some 8,500 7-Elevens across the US has rebranded as C-StoreTV, and engaged Vengo as its media sales arm. C-StoreTV is rolled into the 60,000 screens Vengo markets across the U.S. and in the U.K., more than half of that in retail. Vengo started out with ad screens …
Walmart Canada Testing LCD Ribbon SmartShelves That Show Pricing AND Consumer Reviews June 27, 2024 by Super User Walmart’s Canadian operation is running an interesting trial program at its biggest store in the country – using LCD ribbon displays in the crackers section of the grocery department as digital price tags, but also as product reviews. The crackers section has 28 feet of ribbon displays, and pulls consumer product reviews – let’s assume …
PRN Plans 100+ New Retail Media Networks Jobs In Owner STRATACACHE’s HQ City June 25, 2024 by Super User Premier Retail Networks (PRN) says it will be creating more than 100 jobs by opening a new “Sales Center of Excellence” that will be geared to rolling out and supporting in-store retail media networks in the U.S. and globally. The PRN Sales Center will be located in downtown Dayton, OH, which also happens to be …
Spectrio Plans Big Presence For InfoComm In Las Vegas, Both On Trade Show Floor And For Social Events June 7, 2024 by Super User Spectrio has a big presence planned at InfoComm next week in Las Vegas, taking customers and business partners through an exhibit hall stand filled with the latest digital signage and experiential retail technologies, and sponsoring several of the most in-demand social events during what is North America’s largest pro AV trade show. From PR: Spectrio …
STRATACACHE Announces 2nd Acquisition In 24 Hours – Toronto’s Dot2Dot Communications June 4, 2024 by Super User It is apparently M&A Day around STRATACACHE HQ, with news of a second company added to the larger business family – the small Toronto-area solutions provider Dot2Dot Communications. This is on the heels of STRATACACHE announcing its acquisition of the German services provider MasterPoint. The connective tissue with this new deal is quite strong and …
STRATACACHE Adds European Retail Services Capabilities Via Acquisition of German Firm MasterPoint June 4, 2024 by Super User STRATACACHE has sorted out how it can expand its retail media network activity in western/central Europe, acquiring a Cologne, Germany company that specializes in digital signage systems integration, operation and field services. The Dayton, Ohio solutions company has acquired MasterPoint, giving the company an experienced team of project managers, technicians, engineers and installers to work …
