Does This In-Aisle Digital Marketing Display Set-Up Go Too Far? May 31, 2024 by Super User It would be interesting to get a read on the measurable impacts – sales, obviously, but also things like brand awareness – for this digital in-aisle display set-up in the UK, spotted on Linkedin, for a brand that’s marketing and merchandising what they call crisps over there. Tactics like putting screens right at the shelf-edge …
Dise – InfoComm 2024 Digital Signage Industry Mixer Sponsor Profiles May 28, 2024 by Super User InfoComm is in just a couple of weeks in Las Vegas, and Sixteen:Nine has partnered with Experience United Social Club to run what is a very sold-out networking event. This one is at a darts-themed bar called Flight Club, in the Palazzo complex. There will will be a little discussion about what was seen on …
Video: Glitchy Creative Draws Shopper Eyes To This Digital End-Cap Fixture May 27, 2024 by Super User This is an interesting digital end-cap – or what the vendor calls e-shelf – going into an apparel retailer in Israel. I like it because it effectively uses LCD ribbon strips as well as a larger “bar-type” stretched LCD on the top. The end-cap is intended to do a lift and learn thing that triggers …
PRN Expands Retail Media Networks Activities To Europe May 23, 2024 by Super User PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has expanded its operations into Europe. The San Francisco company, owned by STRATACACHE, has launched a new in-store retail media focused division, logically called PRN Europe. It will be run by Amsterdam-based …
How To Make In-Store Retail Media Responsive To Consumer Moments May 22, 2024 by Ron Levac Guest Post: Ron Levac, Spectrio The core idea of digital signage in retail is putting screens where shoppers go, and hoping the messages on them get noticed and influence purchasing decisions. But what if you could tune the messages to that moment when consumers notice, and respond to what they do? A new generation of …
Retail Media Networks Are About A Lot More Than Just Eyeballs May 21, 2024 by Super User If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and media players in retail environments – trying and, in most cases, failing to make a viable business from selling advertising. Many years on, that operating model remains flawed, but the recent …
In-Store Screens A Tiny Part Of Retail Media Market, But That “Tiny” Spend Could Still Add Up To $1B By 2028 May 20, 2024 by Super User The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media networks, confirming growth and big long-term dollar potential, but also laying out some obstacles to adoption. “With all the buzz over in-store retail media,” Zia Daniell Wigder, the company’s Chief Content …
7-Eleven Japan Rolling Computer Vision-Informed Retail Media Network Across 500 Stores May 3, 2024 by Super User The Japanese wing of convenience store giant 7-Eleven is rolling out what looks and sounds like a retail media network in 500 locations around that country, placing a big emphasis on in-store analytics by using a Sony computer vision platform. The retail giant is using the edge AI-sensing platform AITRIOS developed and supported by Sony …
US Grocer Save Mart’s Retail Media Network Starts Testing Impacts Of In-Aisle Screens May 1, 2024 by Super User The volume of announcements lately about retailers launching their own media networks is staggering, as is the diversity of operators. I just saw a reference yesterday to a retail media network for Chuck E. Cheese, which for people outside North America is a themed play center/restaurant for kids. I suppose anything can be a media …
UK Firm Demos More Sensible Approach To Screens In Retail Chiller Fridges April 24, 2024 by Super User A UK retail hardware solutions firm called Theravada is at the Retail Technology Show in London this week, among many vendors, and is showing what it calls a Digital Food To Go Cabinet. It’s interesting because it is a more sensible approach to the idea of blending digital displays with retail infrastructure like chiller fridges. …
