Liu Jo Logs 19M Impressions in Pan-European Programmatic DooH Campaign December 17, 2025 by John Berkovich Italian fashion brand Liu Jo has completed a multi-country digital out-of-home campaign across Europe, reporting more than 19 million impressions and a 25-point increase in brand consideration, alongside measurable store traffic in Spain. The campaign launched in Italy and expanded into Spain and Germany using a single programmatic buying setup handled by media agency Outsight …
Veridooh Adds Senior Leaders in North America and the UK to Drive Global Verification Growth December 16, 2025 by John Berkovich Veridooh has made four senior hires across North America and the UK as the independent OoH verification company accelerates its international expansion. The additions span sales, operations, and marketing, bringing experience from major media and technology players to support Veridooh’s next phase of global growth. In North America, the company has appointed Drew Weicker as …
OoH Revenue Hits $2.13 billion in Q3 in the US, Even as Global Signs of Softening Persist December 12, 2025 by John Berkovich Out-of-home advertising revenue increased 4.5 percent in the third quarter of 2025 to US$2.13 billion, according to figures reported by the Out of Home Advertising Association of America (OAAA). That outpaced the modest year-to-year gains seen in some major global OoH markets, where leading media owners recently signaled softness in Q3 results. Year-to-date US OoH …
Canada Opens Privacy Probe Into DooH Screens Near Toronto’s Union Station December 11, 2025 by John Berkovich Canada’s federal privacy watchdog has opened an investigation into digital advertising screens near Toronto’s Union Station that reportedly use facial-detection software — a move sparked by public complaints after a Toronto Star report last month and coming just weeks after similar concerns were raised and largely dismissed in a Sixteen:Nine piece about the same kiosks. …
Blip Acquires Sign Dash to Streamline Operations for Independent OoH Media Owners December 11, 2025 by John Berkovich Salt Lake City, USA’s Blip has acquired Sign Dash, a billboard-management software platform, in a move aimed at expanding the company’s support for independent out-of-home media owners. The acquisition continues Blip’s strategy of building a unified, end-to-end ecosystem that helps small and midsize operators simplify operations and scale more efficiently. Sign Dash’s platform is designed …
Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs December 11, 2025 by John Berkovich Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and creative from Publicis Groupe to dominate one of Argentina’s busiest urban corridors. For one continuous hour, 11 premium LED screens and street-level displays surrounding the Obelisco – an area often called …
Ffface Me Spins Out Loook-AI as AR Mirrors Move from Campaigns to Infrastructure December 8, 2025 by John Berkovich Ffface Me has spun off its smart-mirror work into a standalone platform called Loook-AI as demand shifted from one-off activations to repeatable, scalable deployments. What began as internal experimentation evolved into a product after brands asked for multi-location rollouts with consistent performance and minimal maintenance. The move separates agency-led creative work from a subscription-based product …
AVI-SPL Plans Unified Operating Model for Europe Under Newly Appointed Regional Leader December 8, 2025 by John Berkovich AVI-SPL is rolling out a single operating and leadership structure across Europe, aiming to simplify engagement for enterprise customers and speed up the delivery of workplace technology services. The changes unify all European markets under a single strategic direction, led by Michael Kellaway, who has been appointed Managing Director for Europe. Kellaway previously oversaw the …
German DooH Firm Adds Automated Weather Targeting for Real-Time Campaign Delivery December 5, 2025 by John Berkovich Berlin-based Framen has added automated Weather Targeting to its Ads Manager platform, enabling advertisers to trigger campaigns based on live weather conditions across its full indoor screen network. The upgrade standardizes a capability that previously required custom setups, allowing brands to set temperature ranges and select specific conditions such as clear skies, rain, snow, wind, …
Ocean Outdoor Nordics Extends Long-Running Deal with Doohclick December 5, 2025 by John Berkovich Ocean Outdoor Nordics has renewed its multi-year agreement with ad management platform Doohclick, extending a partnership that has been in place since the software firm launched in 2020. The companies said the new agreement continues a working relationship focused on sales operations, programmatic execution, and analytics across Ocean’s markets in Sweden, Norway, Denmark, and Finland. …
