McDonald’s Leans Into Experiential OoH With Secret Menu Push January 12, 2026 by John Berkovich McDonald’s is expanding its use of experiential out-of-home advertising, using high-impact digital and physical executions to promote everything from its newly formalized “secret menu” to limited-time brand activations across Europe and the Middle East. In the UK and Ireland, McDonald’s recently made its long-rumored secret menu official, supported by a creative OoH campaign that included …
Viooh Adds Dolphin OoH Inventory Across Grocery, Retail, and Transit Venues in the US January 9, 2026 by John Berkovich Viooh has partnered with Dolphin OoH to expand access to premium digital-out-of-home (DooH) inventory across the United States, adding more than 5,000 digital screens to its supply-side platform. The partnership delivers more than 50 million monthly impressions across major U.S. cities, with Dolphin’s network spanning grocery stores, convenience stores, pharmacies, malls, transit locations, gyms, office …
Adquick’s 2025/26 Review: Adam Singer on Why Measurable, Performance-Driven DooH Is the Future of Out-of-Home January 9, 2026 by John Berkovich As out-of-home advertising continues to evolve toward greater accountability and precision, 2025 marked a pivotal year in how brands plan, buy, and measure DooH at scale. Adquick VP of Marketing Adam Singer reflects on a transformative year defined by platform growth, deeper performance measurement, and expanding global reach while looking ahead to how AI-driven planning …
NRF 2026: Idomoo and Poppulo Launch AI-Generated Video for Digital Signage January 9, 2026 by John Berkovich Idomoo and Poppulo have announced a joint solution that enables real-time, AI-driven personalized video on in-store digital signage, built on Amazon Web Services. The solution will debut at NRF 2026 in New York City, January 11-13, where it will be demonstrated in the AWS booth. The platform combines Idomoo’s Lucas AI Video Creator with Poppulo’s …
DIRECTV Advertising enables programmatic buying for DIRECTV Remote DooH network January 8, 2026 by John Berkovich DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …
DIRECTV Advertising enables programmatic buying for Remote DooH network January 8, 2026 by John Berkovich DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …
NRF 2026: Walmart Mexico Rolls Out Thousands of In-Store Sensors January 8, 2026 by Antonia Hamberger Just ahead of NRF this weekend, Walmart Mexico has announced a major upgrade to its in-store retail media platform, Walmart Connect. The retailer has begun a large-scale deployment of in-store audience intelligence technology across hundreds of Walmart Supercenters. Unlike the technology that recently brought New York-based grocer Wegmans into the headlines, the deployed sensors do …
Screenverse Launches National DooH Campaign Supporting Feeding America February 8, 2026December 30, 2025 by John Berkovich Screenverse has launched a nationwide digital-out-of-home campaign in partnership with Feeding America to raise awareness and mobilize support to address hunger and food insecurity during the holiday season. The initiative, titled Doing Good with DooH, uses Screenverse’s programmatic DooH network to support nonprofit organizations through large-scale, real-world campaigns. Feeding America, the largest hunger-relief organization in …
Ground Support Labs’ 2025/26 Review: Catherine Hansen on Why Digital Signage Networks Are Becoming Mission-Critical Infrastructure December 30, 2025 by John Berkovich As digital signage networks scale across regions, verticals, and use cases, 2025 marked a turning point in how organizations manage performance, reliability, and operational visibility. Ground Support Labs’ Catherine Hansen reflects on a year defined by rising expectations around uptime, unified systems, and proactive monitoring — along with the industry trends shaping how digital signage …
Velasea’s N150 Media Player Gains ChromeOS Flex Certification December 29, 2025 by John Berkovich Velasea has secured ChromeOS Flex certification for its Iron Link N150 media player, adding another layer of validation for a device already positioned for demanding commercial signage environments. The certification confirms the unit meets Google’s performance, security and reliability requirements, making it a supported option for enterprise-scale deployments. The N150 is an ultra-compact, fanless PC …
