STRATACACHE Makes Another EU Acquisition – Building Out Pharmacy Retail Media Tech Side With SNED February 18, 2025 by Super User STRATACACHE, arguably the biggest company in digital signage if you set aside display manufacturers and AV/IT integrators, continues to build its footprint and solution stack in Europe – with the latest move the acquisition of a French company that does screens in pharmacies. Founded in 2012, SNED is described as an LED solutions specialist in …
ISE 2025 Sixteen:Nine Digital Signage Mixer Sponsor Profile: Videri January 31, 2025 by Super User The 2025 edition of Integrated Systems Europe starts Tuesday morning in Barcelona, with the digital signage community kicking things off Monday night, on the eve of the giant trade show, with the annual Sixteen:Nine networking mixer. The sold out event – that took all of two hours – happens because of great sponsors who help …
Company At Center Of Messy Walgreens Digital Chiller Deal Now Calling Itself CoolerX, And Touting (Of Course) AI January 24, 2025 by Super User A couple of US business publications have had stories up in recent days looking at the mess that has become the attempt to turn the refrigerated cabinet doors in Walgreens stores into media and sales promotions screens. That story has been pretty well-documented, but there are some new details available about how ugly it has …
UK Electronics Retailer Currys Expands Its “Connected Media” Network To Almost 300 Screen-Filled Stores January 15, 2025 by Super User UK electronics retailer Currys is happy enough with what it has been seeing from its retail media network that it is expanding the footprint across its full estate of almost 300 stores in the UK and Ireland, with each of the stores typically having 100+ screens. The expanded Currys Connected Media network is a partnership …
NRF, STRATACACHE Hoping To Draw As Many As 1,000 For Retail Media Conference This Weekend January 7, 2025 by Super User STRATACACHE is again working with the National Retail Federation on a full education day on retail media networks ahead of the organization’s annual retail tech trade show in New York. The one-day conference held for the first time last year pulled 400+ people and STRATACACHE CEO Chris Riegel says this year they collectively hope to …
CRI Enhances AdLogic Retail Media Networks Platform Ahead Of NRF January 7, 2025 by Super User Creative Realities has evolved the retail media networks-focused AdLogic platform it picked up through its acquisition of Reflect, adding a new CPM+ module that it says enables advertisers and publishers to plan, manage and optimize campaigns in physical stores seamlessly and within a unified AdTech stack. “Retail Media Networks are reshaping the advertising landscape, and …
Midwest Grocer Hy-Vee Opts In On Grocery TV Platform For In-Store Media Network; While Appearing To Opt Out On Samsung’s VXT December 18, 2024 by Super User This is intriguing – the Midwest US grocer chain Hy-Vee has announced a partnership with the in-store media network Grocery TV to deploy what it says could be 10,000+ screens across more than 400 stores. That big roll-out comes a bit more than a year after Samsung made a bunch of marketing noise about Hy-Vee using …
STRATACACHE’S Chris Riegel Details Opportunities And Deadly Sins Of In-Store Retail Media December 16, 2024 by Super User If your company is chasing the retail media networks dream in some fashion – as a vendor, operator or even a brand – this podcast is well worth a listen. It is a nearly one-hour long interview with Chris Riegel of STRATACACHE, talking about the state of retail media networks, its scale and possibilities, and …
Most Retail Media Networks Will Fight For Ad Spend Table Scraps In 2025: eMarketer Forecast December 3, 2024 by Super User The wave of retail media networks launched in the U.S. and elsewhere in the past couple of years may soon start washing back out to sea, as industry watchers see far too many smaller networks fighting for the limited retail ad spend dollars not going to Amazon and Walmart. The market research firm eMarketer says …
Drink Marketing Effort In UK Tescos Manages To Put A Big Display, In Front Of A Big Display December 2, 2024 by Super User This is an in-store interactive marketing campaign that pairs a sampling station with an augmented reality display that makes willing shoppers into one of the two main characters from the new Wicked movies, and the thing that catches my eye most is how this set-up is pretty much blocking out the big, expensive aisle-end display …
