New Eyefactive White Paper Digs Into Hows And Whys Of In-Retail Analytics Tech April 10, 2025 by Super User The German interactive systems firm Eyefactive has pushed out a free white paper that digs into the hows and whys of using in-store analytics to drive retail performance. The paper – Revolutionizing Retail: How In-Store Analytics are Closing the Gap with E-Commerce – suggests there are five key benefits: Improved Customer Satisfaction – Research shows …
NowSignage Powering Retail Media Network Across UK-based Superdrug Chain April 10, 2025 by Super User UK-based CMS provider NowSignage and its partners have the green light now to talk about how an aggregated solution including software will help drive some 500 screens in a retail media network to be rolled out across Superdrug stores up and down that collection of countries. CEO Nick Johnson and I chatted at ISE about …
Spectrio Launches RMN Gateway To Turn In-Store Digital Signage Screens Into Revenue-Generating Assets March 27, 2025 by Super User Tampa-based digital signage software and systems provider Spectrio has boosted its capabilities for targeted retail customers with the launch of what the company calls RMN Gateway, which enables businesses to transform their in-store screen networks into revenue-generating retail media networks (RMNs). RMN Gateway enables retailers to monetize digital touchpoints like shelf-edge and end-cap screens by …
Western Union Using Vistar’s DOOH Tech Stack To Drive 2,200+ Screen Retail Media Network March 25, 2025 by Super User I’m skeptical about the fortunes of many retail media networks, but a new involving locations where Western Union services are available could have legs – since a lot of the screens were already in place and the money transfer services offered by Western Union pretty nicely define the audience and the advertisers who might want …
UK Pub Group Seeing Tangible Sales Lift From Screens At Bars Just Peddling Pours And Snacks March 3, 2025 by Super User Here’s an interesting video bankrolled by Samsung’s UK operation that digs into the why and the outcome of deploying some 3,500 smart displays across pubs and bars in the UK, as part of a retail media network operated by a company that operates 1,000s of places to get a pint or cocktail in England, Wales, …
Aussie Online Beauty Retailer Adds First Physical Store With 100+ Screens In Small Footprint Space February 26, 2025 by Super User The Australian retailer Adore Beauty, which sells guess what, is another story about a company that starts online and eventually decides to add physical locations, and in this case, purpose-built stores dominated by screens.Adore Beauty recently opened its first physical store in suburban Melbourne, using an omni-channel management software platform that does online, mobile and …
UK Retail Research Suggest C-Stores Have Far Higher Retail Media Impacts Than Larger Supermarkets February 25, 2025 by Super User New research commissioned by UK-based c-store retailer Co-op suggests those smaller footprint environments deliver significantly higher impacts for brands than ads run in larger supermarkets. The study, done for the Co-op Media Network (CMN) in partnership with Lumen Research, found ads placed in smaller convenience stores (around 2,000 sq. ft.) generated twice the visibility, triple …
Amazon Opens Screen-Filled Bricks And Mortar “Parapharmacy” Store In Milan February 25, 2025 by Super User Online shopping and fulfillment giant Amazon has opened its first bricks and mortar store in Italy – a health and beauty store in Milan’s city centre filled with screens. The Amazon Parafarmacia Beauty store opened Feb. 12th, featuring a “curated” selection of beauty and personal care products from brands including Eucerin, La Roche-Posay, Vichy, Avène, …
Attention Up And Positive Impacts Clear For Poster Marketing Around And In Groceries: German OOH Research February 25, 2025 by Super User As spotted in invidis … Research by the German Outdoor Advertising Association (FAW) suggests digital screens used around and in supermarkets has just about doubled in recent years, and that overall, attention to posters at the points of shopping decisions and sales are now very high. FAW is short for a very long, involved German …
Film Production Shop Technicolor, PRN’s Old Owner, In Deep Peril Of Shutting Doors February 24, 2025 by Super User The big media production services company that at one point was active in digital signage and early-days retail media via PRN appears to be in financial hole so deep that it may not be able to escape. The French firm Technicolor Group has in recent days been alerting customers and employees that it is in …
