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North Carolina Education Lottery: CDM Rolls Out Digital Signage to 1500+ Retail Partners

CPM wins contract from North Carolina Education Lottery (CNW Group/Cineplex)

Cineplex Digital Media (CDM) will provide partners of the North Carolina Education Lottery state-wide with digital signage solutions. Both parties signed a ten-year agreement, which includes the roll-out of digital menu boards to more than 1,500 select lottery retail partner locations and claim centers across North Carolina. Furthermore, there is opportunity to expand locations throughout …

Retail Media: Extensive Study Shows Purchasing Impact of In-Store Digital Signage

Cyreen founders Ciril Hofmann, Davide Scheidegger und Benedict Boos (Photo: Cyreen)

German Start-up Cyreen investigated the impact of in-store digital signage for retail media purposes. The result: digital in-store advertising increases the likelihood of customers purchasing advertised products by an average of 8.1 percent. Unlike traditional price promotions, which often lead to delayed purchases, digital signage proved to generate additional purchases and also had a positive …