Morton Salt Using Gesture-Driven Video Wall To Tell Company Story At New HQ Digs August 19, 2022 by Dave Haynes When the biggest producer and marketer of salt – for dining all the way to de-icing – moved its 350 or so staffers to new digs in downtown Chicago, the CEO wanted something at the reception area that digitally told the company story and reflected its marketing initiatives. Morton Salt went with a gesture-driven LCD …
Car Brand Seat CUPRA Uses Big Digital Displays To Drive Showroom Experience At Munich Flagship August 18, 2022 by Dave Haynes A bunch of factors are changing how auto dealerships are designed and operated – with digital displays and software increasingly important in the demonstration and selling process. The new flagship store for the VW-owned car brand Seat CUPRA is a good example of how dealer set-ups are shrinking and evolving. The store in Munich is …
Health Care Provider Centene Uses Custom Creative On HQ Lobby LED Wall To Tell Company Story August 17, 2022 by Dave Haynes Healthcare provider Centene is using a 20 foot wide by five foot tall fine-pitch LED video wall in its St. Louis, MO head office lobby to tell the story behind what turned into the largest Medicaid managed care organization in the U.S. The company engaged the creatives at Columbus, OH-based leftchannel to come up with …
More Details And Video Of That Terrific Set Of Screens And Creative At Hong Kong’s Airport August 15, 2022 by Dave Haynes More details and visuals are now available on that super-nice experiential set-up developed by Montreal-based Moment Factory for busy sections of Hong Kong’s sprawling international airport. The airport even has a dedicated web page about the project, calling it a Journey of Discovery. The signature pieces are a Crystal Elevator in the arrivals area and …
Beijing Pop-Up For Nike Uses Hall Of Mirrors To Amplify Cluster Of Screens August 12, 2022 by Dave Haynes This project came and went three years ago, but I just stumbled on it now – and it is kind of amazing … a pop-up store on a Beijing plaza that has an LED tunnel and an LCD-filled hall of mirrors. The pop-up was run in Beijing’s Sanlitun shopping district to celebrate Air Max Day …
Nashville’s Historic Ryman Now Using Dozens Of Screens For Guest Experience August 11, 2022 by Dave Haynes It was not all that long ago when it was encouraging to see an entertainment venue put in a handful of displays – like digital menus and promo screens – around a facility. Now we’re see venues put in 100s of displays – in places like arenas and stadiums – and dozens in smaller concert …
Unique Herringbone LCD Video Wall Celebrates Health Care Provider At New Orleans Airport August 9, 2022 by Dave Haynes With so many case studies being pushed out about the use of LED technology for high-profile video walls, it’s becoming both surprising and nice to see LCD being used – particularly when the finished project is more than a big rectangle. This is a new video wall on a side wall of a concourse at Louis …
German Railway’s Passenger Info Screen Hacked; Porn Shown Instead Of Rider Information August 2, 2022 by Dave Haynes German content partner Invidis has a post up about yet another example of what can happen when a digital signage network has security gaps. In this case, a screen at the Oberbarmen stop of the Wuppertal suspension railway was showing naughty content instead of information intended to inform and guide passengers. Wuppertal is up near …
LA Lux Hotel Uses LED Displays As Main Architectural Design Element Of Building July 29, 2022 by Dave Haynes Big LED ad display boards are starting to be commonplace on the sides of mixed-use commercial buildings, particularly those in high traffic locations, but a development in LA has gone beyond the norms with displays that also serve as architectural enhancements. This is Pendry Residences in West Hollywood, a luxury hotel which has a very …
LA Digital Billboard Animates Frame, Support To Make It Appear To Float July 29, 2022 by Dave Haynes I’m not 100% convinced by the proposition here, but it’s nonetheless interesting that a digital OOH billboard in Los Angeles goes outside the normal dimensions of a roadside screen by also using LED for the frame and the supporting pedestal. The board is in West Hollywood and is referred to as an “Invisible Frame” – …
