$26 In LED Lights Boosts Attention And Impact Of Analog Highway Billboard July 26, 2022 by Dave Haynes Billboard Insider has a fun little guest post up about a small market billboard campaign that used LEDs – but just two lights instead of the many thousands of LED lights used on a typical roadside digital billboard. The campaign for Hyundai of Dothan (Alabama) was built around the notion of the dealer warranties being …
LED Mainstreamed: Spanish Shopping Mall Uses Displays In Kids’ Playzone, Toilets July 25, 2022 by Dave Haynes In another clear sign that LED displays are now mainstreamed technology, they’re being used in a shopping mall in northern Spain as washroom enhancements and a multimedia topper for a kids’ play zone. The Valle Real shopping center in the Camargo area of north coastal Spain has gone through a big 10M EU+ facelift of …
Legendary Martin Guitars Uses Noventri To Go Digital With Workplace Communications July 22, 2022 by Dave Haynes I don’t play, but know enough about guitars to understand those made C. F. Martin & Co. are among the most celebrated and coveted among musicians. The company, based in Nazareth, PA, has been making guitars since 1833, and is now using displays around its facilities to communicate both with staff and guests. Martin is …
Toledo Wealth Mgmt Firm Lines Walls Of Meeting Space With LCD, LED To Create In-House Lab July 21, 2022 by Dave Haynes This is a very ambitious and involved lab inside the offices of a wealth management firm in Ohio – with market indicators, charting, TV and social media feeds lining the walls of what appears to be a converted conference room. It’s in the suburban Toledo offices of Venture Visionary Partners and is intended, according to …
COS Apparel Stores Boosting Shopper Experience With Smart Mirrors July 20, 2022 by Dave Haynes Retailer H&M is testing smart mirror technology in US COS stores (a sub-brand for apparel) as a way of driving the shopper experience. The mirrors are interactive LCDs that can recognize products brought into a room via RFID and allow customers to request different items (like same blouse, smaller size or different color) and have …
That Was No Hologram, That Was An LED Video Wall Inside A Gold Coach July 19, 2022 by Dave Haynes There was lots of buzz and no end of erroneous descriptions about the virtual appearance of the Queen Elizabeth II, rolling along a parade during Platinum Jubilee events in early June. Footage of the Queen, taken from her coronation day in 1953, was shown in the windows of a 260-year-old gold-clad carriage. Media coverage …
UK Retailer Debenhams Gets Back Into Bricks And Mortar With LED-Filled Beauty Store July 18, 2022 by Dave Haynes U.K. department store operator Debenhams, having closed all its stores after more than 200 years on high streets, re-entered bricks and mortar retailing with a digital-filled concept store in Manchester late last year. Called Debenhams Beauty, the store covers two floors in a Manchester shopping mall – using LED displays on bulkheads and above fixtures …
Orlando’s New Terminal C Will Open With Nearly 900 Screens July 15, 2022 by Dave Haynes The new Terminal C at Orlando’s airport will open in a few weeks with 874 connected displays put in place to inform and guide travelers. The airport authority engaged Synect Media, which is based in Orlando and is largely focused on airports, to develop and activate what the company calls its Passenger360 approach to communications. …
Weiners, Peckers And Pistols Show Up On UK Digital Boards When Lots Of Men Rolling By July 14, 2022 by Dave Haynes I suppose erectile dysfunction is not a concern just for men, but they’re the ones who need to do something about it – which is why a digital OOH campaign in the UK is using audience measurement technology to target and activate billboard ads when data shows a preponderance of males along a route. The …
When Doing Good Is As Simple As Doing A Good Job July 13, 2022 by Mitch Leathers GUEST POST: MITCH LEATHERS, SNA DISPLAYS There’s no question the purpose of digital signage is often to capture attention and provide a positive, persuasive experience. For most folks in the business of making digital signage, there’s an understanding that there’s typically a commercial element to the products they provide: advertising, corporate branding, retail – all …
