OOH!Media Revamps Melbourne’s ‘The Bourke’ Billboard August 22, 2025 by John Berkovich OOH!Media has unveiled a refresh of The Bourke, Melbourne’s landmark digital billboard, boosting its scale and impact in the downtown core. The six-storey display above Bourke and Swanston Streets has been raised four meters and upgraded with high-definition technology, providing improved visuals, smoother motion, and enhanced viewing angles. By swapping out the frame, the screen …
Visionect E-Paper Displays Support “Quiet” Digital Integration in Art Exhibition August 21, 2025 by John Berkovich The Academy of Fine Arts and Design at the University of Ljubljana (UL ALUO) has introduced e-paper digital signage into its exhibition spaces while preserving the galleries’ tranquil, analogue ambiance. For its latest exhibition, UL ALUO needed a way to display student exhibitor names without installing traditional screens – no bright lights, glows, or digital …
Mesh LEDs by Leyard Power Holiday on Ice and & Juliet August 21, 2025 by John Berkovich The live events company Blue-i Europe has rolled out Leyard’s Planar Carbonlight CLM10.4 LED displays for two major touring productions: Holiday on Ice and the pop musical & Juliet. Since November 2024, Holiday on Ice has been touring a new production across Europe, with shows scheduled to run through April 2026. The latest edition features …
Ocean Outdoor Upgrades Major DooH Screens with Cameras and Motion Tracking August 20, 2025 by John Berkovich The British DooH company Ocean Outdoor, known for mega-screens like the one in London’s Piccadilly Circus, has renewed some of its key locations. Five of them now boast new LCD and LED screens, plus built-in cameras to enable campaigns using the interactive “Deepscreen” methods developed by their creative tech department Ocean Lab. In London, The …
Spotlight Outdoor Ads Launches LED Tower Network on Las Vegas Strip August 19, 2025 by John Berkovich Who would have thought the Strip in Vegas needed more Digital-out-of-Home – but here we are. In just about a month, a new network will go live, turning elevator columns into tall, street-level LED towers. The Vegas media owner Spotlight Outdoor Ads, who currently operates about 7o large LEDs in the epicenter of the Strip, is …
E Ink Brings Low-Carbon ‘Green Screens’ to the Streets August 18, 2025 by John Berkovich Cities looking to cut energy use and improve public communication are beginning to adopt e-paper displays. In Tokyo, E Ink–based signs have appeared in train stations, and Boston’s Massachusetts Bay Transportation Authority (MBTA) has also started testing e-paper-based digital signage this year. According to E Ink, replacing 100,000 printed posters with e-paper signs over five …
Miraj Cinemas Revives North Delhi Landmark with New Luxury Multiplex August 15, 2025 by John Berkovich The cinematic lights are back on at one of North Delhi’s most storied addresses. Miraj Cinemas, India’s third-largest multiplex chain, has transformed the historic Akash Cinema in Azadpur into a three-screen, luxury venue that merges decades of local film history with modern moviegoing comfort. The original Akash Cinema, a 1,000-seat single-screen theater that opened in …
Colorado Tourism Uses DooH to Bring Outdoor Scenes to Chicago Streets August 15, 2025 by John Berkovich Colorado Tourism has partnered with MMGY and Visual Feeder on a DooH campaign that projects scenic views of Colorado’s landscapes onto high-traffic windows in Chicago’s Magnificent Mile and River North districts. Using rear-projection technology, the campaign showcases a mix of static and moving images across entire blocks of vacant retail windows in downtown Chicago. This …
SNA Displays Upgrades Los Angeles’s Largest Freestanding Digital Billboards August 14, 2025 by John Berkovich SNA Displays has teamed up with the Los Angeles Football Club (LAFC) and Bank of Montreal (BMO) Stadium to retrofit the two largest freestanding LED pylons in Southern California. Dubbed The Towers, the custom multi-sided displays rise along Interstate 110, extending LAFC’s brand presence to millions of drivers each month, delivering full-motion LED visibility to …
Circle K Mexico Using Digital Signage to Boost Sales and Cut Waste August 12, 2025 by John Berkovich Creative Realities has rolled out a proof-of-concept digital signage system at a Circle K Mexico location, marking the convenience store retailer’s first step into dynamic in-store displays. The installation features four promotional screens that run localized seasonal offers, corporate updates, and targeted deals, designed to connect directly with shoppers. By replacing printed signs, the pilot …
