LED Elevator Lets Visitors ‘Fly’ Above Italy’s Star-Shaped Unesco Town July 31, 2025 by Antonia Hamberger Digital signage integrator M-Cube has completed an immersive LED-clad elevator cabin that simulates a flight over the northern Italian town of Palmanova. The lift gives visitors a virtual bird’s-eye view of the town’s Unesco-listed, star-shaped fortification, originally built in the 16th century. The installation uses high-resolution LED screens, directional audio, and a vibrating platform to …
Absen Builds World’s Biggest Monolithic LED Wall for Virtual Production July 29, 2025 by invidis LED manufacturer Absen has installed what it claims to be the world’s largest continuous virtual production LED in a joint venture with Versatile in Deqing, China. The screen covers an area of 1,700 square meters; it is 50 meters long and 12 meters high, with a curvature of 270 degrees. The total area of the …
Retailers of Bangkok Show LED-Heavy Future of Stores July 28, 2025 by Florian Rotberg In the world of digital signage, the long-held vision of immersive visual environments is no longer a futuristic concept – it’s happening now. During our recent site visits in Southeast Asia along Infocomm Asia, we discovered that Bangkok has quietly emerged as a global hub for next-generation retail storytelling, where LED technology transforms entire architectural …
SNA Upgrades Basketball Venue Hinkle Fieldhouse, Just Short of its 100th Birthday July 28, 2025 by invidis We all know that US sports venues are great examples of how – in a positive way – digital signage and big LED walls became a commodity. This one is special, because it links a a very “traditional” venue with the modern experience that comes with digitization: Butler University in Indiana is upgrading its iconic …
Transparent LED DJ Stage to Elevate Bouncy Play Park July 24, 2025 by Antonia Hamberger Bounce Empire, just outside Denver, Colorado, has added a new DJ stage framed with transparent LED screens. The venue – touted as the world’s largest indoor inflatable amusement park – had the screens installed in a circular formation around a 360-degree hydraulic stage, measuring 65 feet in circumference and 4 feet high. The setup uses …
LED Sphere Turns Adidas London Store into Shrine for Oasis Fans July 23, 2025 by Antonia Hamberger Adidas has ambitiously – and quite literally – revamped its London flagship into a digital oasis. The sports brand is collaborating with the freshly reunited Britpop band Oasis for a new collection to feed into the comeback craze surrounding the 90s icons. The ground floor of the Oxford Street store has been turned into a …
Moment Factory’s Immersive Night Walk Is Coming to Istanbul July 22, 2025 by Antonia Hamberger Montreal-based Moment Factory is known worldwide for its immersive digital experiences, whether in the form of public art or ticketed shows. Last year, they began licensing these shows to event organizers internationally. One of their most popular formats is Astra Lumina, a magical multimedia night walk. With Astra Lumina Istanbul, the experience has now arrived in …
LA’s Sunset Strip Just Got Its First Anamorphic LED Screen July 21, 2025 by Antonia Hamberger A ride down LA’s Sunset Strip is like a journey through the history of out-of-home advertising. Some remnants still linger of the iconic billboards that showcased the Beatles parading over Hollywood’s hottest nightclubs in the 80s. Today, nearly half the billboards on the Strip are owned by streaming giant Netflix, which began steadily acquiring OoH …
Riyadh’s Record-Breaking Skyway Network Features Hyper-Personalized Signage System July 17, 2025 by Antonia Hamberger Riyadh’s King Abdullah Financial District (KAFD) now holds the world record for the largest above-ground pedestrian network. The air-conditioned skywalks stretch over 15.46 kilometers (9.6 miles), linking 95 buildings and connecting directly to the subway. It’s all part of KAFD’s vision to become a world-class smart city. That vision also includes strategic and smart wayguiding, …
2,580 Square Feet of Absen LED Powers Australia’s Expo 2025 Pavilion July 16, 2025 by Antonia Hamberger In Japanese Osaka, 150 countries are currently showing their vision of “Designing Future Society for Our Lives”. One of the pavilions that’s being praised for its immersive design is Australia’s. Titled “Chasing the Sun,” the pavilion incorporates more than 2,580 square feet of LED displays from Chinese manufacturer Absen. Four types of LED products are …
