Interesting “LED Shelf Frame” Draws Eyes To A Brand’s Merchandised Shelf March 7, 2024 by Super User I stumbled across a couple of photos of what is called an LED shelf frame, and while the name and visuals max out what I know, I think it is interesting. The “frame” is marketed by a Romanian company, POS Media Romania, that specializes in on-premise retail media. The company site doesn’t say what it …
New LV MLB Stadium Would Have 18,000 Sq. Ft. LED Screen In Outfield March 6, 2024 by Super User Hat Tip DSE’s David Drain for noting this … The Oakland Athletics Major League Baseball team is moving to Las Vegas, and new stadium design visuals show plans for what would be the largest LED screen in North American professional baseball. The screen for the new ballpark, to go up where the aging Tropicana resort …
21 Minutes Well-Spent: Video Walks Through Gensler’s Digital Experience Design Process March 5, 2024 by Super User This is a really worthwhile 21 minutes, when you have time, digging into the design and execution process for experiential spaces, as laid out by the director of media architecture at Gensler, the world’s largest architecture and design company. NYC-based Michael Luck Schneider explains in this video the iterative design process he and the digital …
Survey Suggests Digital Signage Now In Place in 84% Of US Retail Banking: DBSI March 4, 2024 by Super User Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within retail banking and the corporate offices of bankers, with the free-to-download report suggesting screens inside and around banks are very common. The survey done by the Phoenix-area company with 90 banks …
LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery February 27, 2024 by Super User Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for the global brand Nestle by Saudi Signs Media, an OOH media company based in Jeddah. What I like here is can’t-miss visual dominance of these things, as well as the way …
Europe’s Largest Digital Canopy Set To Switch On March 21st In Manchester, UK February 26, 2024 by Super User What is touted as the largest digital ceiling in Europe will switch on in a little more than three weeks in a revamped entertainment destination in the center of Manchester, in the UK. The nightlife-focused Printworks building has undergone a £27m improvement project, much of that focused on digital enhancements like an LED canopy of …
Good Video Explores “Single Pane Of Glass” Approach To Airport Digital Signage February 23, 2024 by Super User This is quite a good, not at all sales-y video case study about what was done to upgrade and harmonize the 900 or so screen network at the main airport in Minneapolis-St. Paul. The video was developed by Toronto-based MS software company Omnivex, who provided the platform, working with integrator Radiant Technology Group, out of …
Tokyo DOOH Network Has 11,500 Screens In Taxis February 23, 2024 by Super User Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other parts of the world, notably Asia. Consider news out of Japan of a tie-up between a company that seems to be having genuine success with DOOH screens in taxis and a …
“Opulent” Underwater Creative Developed As Refresh To LV Cosmopolitan’s Experiential Lobby February 23, 2024 by Super User One of the first, and still one of the best, experiential digital installations yet seen in this industry has had a major content refresh – with a new live-action creative piece now running on the monumental 16-foot-tall columns in the lobby of the Cosmopolitan in Las Vegas. The new work – called Opulence – was …
United Airlines Using “Headless” Digital Experience Platform To Drive Some 1,800 Screens February 22, 2024 by Super User US air carrier United Airlines has started rolling out color-coded directional signage for print and digital in the pre-security “lobbies” of some of the airports it serves, responding to customer feedback that what was in place needed work. In an interesting twist, Linkedin posts talking up the new look for signage reference how United’s digital …
