LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery February 27, 2024 by Dave Haynes Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for the global brand Nestle by Saudi Signs Media, an OOH media company based in Jeddah. What I like here is can’t-miss visual dominance of these things, as well as the way …
Europe’s Largest Digital Canopy Set To Switch On March 21st In Manchester, UK February 26, 2024 by Dave Haynes What is touted as the largest digital ceiling in Europe will switch on in a little more than three weeks in a revamped entertainment destination in the center of Manchester, in the UK. The nightlife-focused Printworks building has undergone a £27m improvement project, much of that focused on digital enhancements like an LED canopy of …
Good Video Explores “Single Pane Of Glass” Approach To Airport Digital Signage February 23, 2024 by Dave Haynes This is quite a good, not at all sales-y video case study about what was done to upgrade and harmonize the 900 or so screen network at the main airport in Minneapolis-St. Paul. The video was developed by Toronto-based MS software company Omnivex, who provided the platform, working with integrator Radiant Technology Group, out of …
Tokyo DOOH Network Has 11,500 Screens In Taxis February 23, 2024 by Dave Haynes Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other parts of the world, notably Asia. Consider news out of Japan of a tie-up between a company that seems to be having genuine success with DOOH screens in taxis and a …
“Opulent” Underwater Creative Developed As Refresh To LV Cosmopolitan’s Experiential Lobby February 23, 2024 by Dave Haynes One of the first, and still one of the best, experiential digital installations yet seen in this industry has had a major content refresh – with a new live-action creative piece now running on the monumental 16-foot-tall columns in the lobby of the Cosmopolitan in Las Vegas. The new work – called Opulence – was …
United Airlines Using “Headless” Digital Experience Platform To Drive Some 1,800 Screens February 22, 2024 by Dave Haynes US air carrier United Airlines has started rolling out color-coded directional signage for print and digital in the pre-security “lobbies” of some of the airports it serves, responding to customer feedback that what was in place needed work. In an interesting twist, Linkedin posts talking up the new look for signage reference how United’s digital …
Krispy Kreme’s London Flagship Uses Screens To Drive Its Doughnuts Experience February 20, 2024 by Dave Haynes The UK software firm Embed Signage has pushed out a nice video that shows the use of its solutions in the London Oxford Street flagship location of Krispy Kreme, the US chain known for mouth-melting, lethally good, warm, glazed, yeast doughnuts. The new store has a series of tiled flat panel menu and promotions displays …
New Mega-Resort Near Seoul Has Vast LED Canopy Over Entertainment Street February 19, 2024 by Dave Haynes A vast LED canopy display has been switched on at a new mega resort about an hour west of Seoul, near that sprawling city’s main airport. The display is the key feature of an area called Aurora, and involves 150-meters (not sure if that is length or square meters) of LED display above what is …
UK’s Foot Asylum Makes Big Visual Statement With LED Columns At New Birmingham Store February 19, 2024 by Dave Haynes Few retail subsets go to town with digital display like those marketing athletic wear – and this is a big, loud example of that in Birmingham’s Bullring, the largest city center shopping mall in the UK. Footasylum moved into newly available space in the mall and followed the store’s new design concept that has been …
Oslo’s Main Rail Hub Now Sports The Biggest Non-Commercial LED Wall In Europe February 16, 2024 by Dave Haynes A lot of major rail transport hubs in Europe and elsewhere have added big sweeping LED displays in their main halls, but they’ve tended to be put in place for DOOH advertising by media companies, not information for riders. Here’s what is billed as the largest indoor non-commercial LED video wall in Europe – a …
