Creative Shop, Media Company Partner With London’s Flannels Store On Big 37-Screen Cube On Oxford Street March 22, 2024 by Dave Haynes On the heels of news that the giant Picadilly Lights digital ad board in central London is getting a companion experiential space, seemingly competing for eyeballs and budgets with the nearby Outernet London development, there’s word that another big digital display set-up in the area has a partnership aimed at also gaining attention and business. …
167-Foot-Tall, Three-Sided Marquee Switches On At Fontainebleau On LV Strip March 21, 2024 by Dave Haynes This is a new LED marquee on the Las Vegas Strip that’s interesting because of the way it is integrated into the side of the resort building, and how it has three sides, including a thin vertical strip between the two north and south-facing main displays. It is 167-foot-tall and now running on one side …
Picadilly Lights Billboard Owners Adding Outernet-Style Experiential Space Below Screen March 21, 2024 by Dave Haynes Hat Tip AV Interactive for first writing about this … The commercial property and investment group that owns the big Piccadilly Lights digital OOH display in London’s Picadilly Circus area appears to have been inspired by the foot traffic and commercial success of another digital development a few blocks away, opening a space below the …
Spanish Retailer Deploys Customer-Facing Screens Across Some 100 Stores, Five Countries March 20, 2024 by Dave Haynes The Spanish retail chain Tea Shop, which sells guess what, has deployed a network of screens across roughly 100 stores in its home country, as well as Portugal, Italy, Brazil and Argentina. The company sells more than 140 varieties of bulk tea in its stores, and was looking for ways to improve customer experiences and …
Generative Art By Refik Anadol On Huge Video Wall Opens NVIDIA’s Big GTC Event March 20, 2024 by Dave Haynes Tech giant NVIDIA, whose fortunes have rocketed withe the rise of crypto and AI, had its NVIDIA GTC (short for GPU Technology Conference) this week in Silicon Valley – kicked off with a rock concert-like keynote at a packed 18,000-seat pro sports arena. There was a pile of news and insights about AI chips and …
1,200+ Suspended Acrylic Rods Form Projection Curtain At Guinness Storehouse Shop In Dublin March 20, 2024 by Dave Haynes Sixteen:Nine’s European content partner invidis has a post up about a temporary exhibition at the Guinness Storehouse in Dublin, and its use of digital in telling the story of the famous dark pints of stout beer. The exhibit looks great, but what intrigued me is the use of projection on suspended acrylic rods in the …
That Vast Digital Canopy In A Refurbished Manchester Leisure Complex Has Switched On March 20, 2024 by Dave Haynes Photo Credit: SWNS That big digital ceiling in Manchester, UK has now been switched on, with the re-opening of a refurbished Printworks. The entertainment and leisure complex went through a £21million upgrade, with the visual centerpiece a 1,000 sq. meter digital canopy – called Printworks SkyLights – that spans the three internal streets and the …
Coca-Cola Takes Over NYC Retail Space For Digitally-Driven SPICED Launch March 18, 2024 by Dave Haynes SO MANY building facades have been virtually altered using CGI, to generate social media shares, that it almost seems unusual to come across a project that looks CGI’d … but is real. Coca-Cola launched a SPICED version of its soda with an immersive, digitally-driven experience using a rented retail space on Lafayette Street in New …
Projection-Mapped Exhibit Includes Feature Wall That Generates Words From Water Vapor (I Think …) March 18, 2024 by Dave Haynes Grand-scale immersive art exhibitions using projection have grown somewhat commonplace in the last five years or so, both as touring shows and permanent venues with rotating shows. Here’s one staged last year in Sydney, Australia that’s a little different in a couple of ways. The Atmospheric Memory installation at the Powerhouse Museum was an exhibition …
Only Things Standing After Twister Takes Out Indiana Taco Bell Are Menu Display Totems And Kiosks March 17, 2024 by Dave Haynes Here’s a compelling argument for why the engineering design for outdoor digital displays is about much more than just the brightness of the screen and the ability to exhaust built-up heat. That stuff is super-important, but so are things like how the enclosure is fixed to the ground. Just about the ONLY Thing left standing …
