SO MANY building facades have been virtually altered using CGI, to generate social media shares, that it almost seems unusual to come across a project that looks CGI’d … but is real.
Coca-Cola launched a SPICED version of its soda with an immersive, digitally-driven experience using a rented retail space on Lafayette Street in New York’s SOHO district.
The pop-up project was done by the brand experience firm Momentum Worldwide, and included at least a bunch of big LED video walls and other displays around the two-level retail space.
